Email Marketing Expert

Job Description

The Email Marketing Expert will be responsible for planning, executing, and optimizing email campaigns that drive traffic, generate leads, and increase conversions. You will work closely with content, design, and development teams to create compelling email journeys for prospects and customers in the digital marketing and web development space. Key Responsibilities: Develop and manage end-to-end email marketing campaigns for brand awareness, lead nurturing, promotions, and retention. Write and design engaging email content that aligns with web and digital marketing services. Segment audiences for personalized, targeted campaigns across B2B and B2C sectors. Set up and optimize automated workflows (welcome sequences, abandoned cart, upsells, etc.). Monitor and report on campaign performance (open rate, CTR, conversions). Conduct A/B testing on subject lines, content, and CTAs to improve performance. Ensure mobile-responsive and visually appealing email designs. Maintain up-to-date email lists and ensure compliance with GDPR, CAN-SPAM, and other email regulations. Collaborate with web design and SEO teams to align messaging across channels. Stay current with email trends and best practices in digital marketing. Requirements: Bachelor’s degree in Marketing, Communications, or a related field. 3+ years of proven experience in email marketing, preferably in an agency or tech environment. Proficiency with email platforms (e.g., Mailchimp, ActiveCampaign, Klaviyo, HubSpot). Strong writing, editing, and copywriting skills for marketing audiences. Experience with marketing automation tools and CRM systems. Understanding of basic HTML/CSS for email formatting. Ability to analyze data, interpret metrics, and improve campaign outcomes. Highly organized with strong attention to detail and deadline-driven. Preferred Qualifications: Experience marketing services like SEO, PPC, web development, or UX/UI design. Graphic design skills using tools like Canva, Adobe XD, or Figma (basic level). Familiarity with tools like Google Analytics, Zapier, or WordPress. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹45,000.00 per month Benefits: Cell phone reimbursement Health insurance Provident Fund Work from home Schedule: Day shift Fixed shift Monday to Friday Morning shift Supplemental Pay: Commission pay Performance bonus Yearly bonus Language: English (Preferred) Location: Jadavpur, Kolkata, West Bengal (Preferred) Work Location: In person