Email Marketing Expert

Role Overview: As an Email Marketing Specialist, you will be responsible for producing and executing all email campaigns. This includes building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. You will support various strategic programs through manual and triggered campaigns across the customer lifecycle, covering prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails. Your role will involve building effective target audiences and segments for each message to enhance engagement and revenue performance against KPI goals. Additionally, you will manage and execute the email marketing calendar in alignment with business priorities, demand forecasts, and internal stakeholders. Utilizing customer data such as web behavior will be essential to drive message and content personalization. Collaboration with designers and copywriters will be crucial to optimize email creative and template structure based on industry best practices. You will also be expected to stay updated on trends and strategies in email marketing to implement innovative ideas and best practices. Key Responsibilities: - Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. - Support various strategic programs through manual and triggered campaigns across the customer lifecycle. - Build effective target audiences and segments for every message to drive engagement and revenue performance. - Manage and execute the email marketing calendar in alignment with business priorities and stakeholders. - Use customer data such as web behavior for message and content personalization. - Collaborate with designers and copywriters to optimize email creative and template structure. - Identify trends and strategies from leading global brands for insights and best practices. - Constantly seek ways to improve programs through new technology, tools, partners, and best practices. Qualifications Required: - Proven experience in managing an email marketing program. - Hands-on experience with marketing automation platforms. - Detailed knowledge of email regulations, best practices, and compliance internationally. - Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database. - Experience in building email marketing campaigns from scratch. - Knowledge of SEO/SEM. - Excellent written communication skills. - Strong project management skills and exceptional attention to detail.,