Email Marketing Expert

Position Overview

Email Marketing Specialist

Key Responsibilities

Campaign Management

• Plan, build, and deploy email campaigns including newsletters, promotional emails, lifecycle flows, and transactional communications.
• Manage end-to-end executionfrom conceptualization, copy briefing, design coordination, QA, testing, and deployment.
• Maintain brand consistency across all communications.

Email Automation & Segmentation

• Develop and optimize automated email workflows (welcome series, cart abandonment, re-engagement, retention campaigns, etc.).
• Create advanced audience segments based on behavior, demographics, and lifecycle stages.

Content & Creative Collaboration

• Partner with content, product, and design teams to craft compelling email messaging and visuals.
• A/B test subject lines, CTAs, creative assets, and email formats to improve engagement.

Analytics & Optimization

• Monitor campaign performance using KPIs (deliverability, open rate, CTR, conversion rate, unsubscribe rate, etc.).
• Generate performance reports and insights to drive continuous improvement.
• Conduct deliverability checks and maintain strong sender reputation.

Database & Compliance

• Maintain and grow the email subscriber database.
• Ensure compliance with email regulations (GDPR, CAN-SPAM, CASL, etc.).
• Manage list hygiene, suppression lists, and opt-out processes.

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–4 years of experience in email marketing or CRM marketing.
• Hands-on experience with email platforms (Klaviyo, Mailchimp, HubSpot, Marketo, Braze, or similar).
• Strong understanding of HTML for email and responsive design principles.
• Excellent analytical skills with the ability to interpret complex data.
• Strong copywriting and communication skills.

Preferred

• Experience in A/B testing and campaign optimization.
• Familiarity with customer lifecycle strategy and retention marketing.
• Basic design skills (Canva, Figma, or similar).
• Knowledge of SQL or data querying is a plus.

Key Competencies

• Attention to detail
• Data-driven mindset
• Creativity and UX awareness
• Strong project management
• Ability to work cross-functionally
• Problem-solving and adaptability