Ecommerce Manager

Brand Manager – eCommerce Marketplaces

About the Role:

Brand Manager

Key Responsibilities

1. Sales Growth & Marketplace Management

• Develop and implement strategies to drive revenue and market share on Amazon, Flipkart, and other platforms.
• Continuously monitor sales performance, customer feedback, and competitor activity to optimize product listings, pricing, and positioning.
• Work closely with operations to ensure seamless inventory management, order fulfillment, and customer experience.

2. Campaign & Promotion Management

• Plan, launch, and optimize advertising campaigns, including Amazon Sponsored Ads and Flipkart Ads.
• Execute promotional initiatives like Lightning Deals, Coupons, and Festival Sales to maximize traffic and conversions.
• Analyze campaign performance metrics and ROI, using insights to drive future performance.

3. Brand Building & Content Optimization

• Oversee the development of A+ Content, Enhanced Brand Content (EBC), and compelling product descriptions.
• Ensure visual assets—including images, infographics, and videos—meet platform standards and reflect the brand’s value proposition.
• Craft and implement strategies to improve brand visibility, recall, and customer trust.

4. Team Leadership & Collaboration

• Lead and mentor a cross-functional team of 7–10, including content creators, ad specialists, and marketplace executives.
• Set clear performance goals, track progress, and provide coaching to foster a high-performance culture.
• Collaborate with marketing, product, and operations teams to align eCommerce goals with broader business objectives.

5. Data Analysis & Reporting

• Use analytics tools to track KPIs such as CTR, conversion rate, ACOS, and ROAS.
• Generate weekly/monthly dashboards with actionable insights to drive continuous improvement.
• Stay current with marketplace policies, algorithms, and trends to maintain a competitive edge.

6. Vendor & Stakeholder Management

• Build strong relationships with marketplace account managers to ensure preferential support and visibility.
• Coordinate with vendors and suppliers to ensure product readiness and timely launches.

Skills and Qualifications

• Education:

  Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

• Experience:

  5–8 years in eCommerce or brand management with proven success on platforms like Amazon and Flipkart.

• Technical Expertise:

• Proficiency in Amazon Seller Central and Flipkart Seller Hub
• Experience with tools like Helium 10, Jungle Scout, and marketplace ad dashboards
• Strong Excel and reporting skills

• Leadership:

  Proven ability to manage and inspire a team of 7–10 members.

• Analytical Acumen:

  Ability to draw insights from data and translate them into strategic actions.

• Creative Thinking:

  Skilled in developing engaging content and promotional strategies tailored to each platform.

• Communication:

  Excellent verbal and written communication skills; effective in cross-functional collaboration.