E-Commerce Executive

The E-Commerce Executive is responsible for executing the online sales and digital merchandising strategy to optimize revenue, enhance customer experience, and ensure the seamless operation of all digital sales platforms. This role supports the day-to-day operations of the e-commerce website(s), coordinates with cross-functional teams, and contributes to achieving the organization’s digital growth objectives.

Accountability & Responsibilities of Role:

E-Commerce Management:

• Oversee the day-to-day operations of the eCommerce platforms (Website and Mobile App), ensuring smooth functionality and an excellent user experience across all digital touchpoints.
• Monitor website and app performance, including page load times, uptime, and user engagement metrics, implementing improvements as needed.

Webmaster and App Management Duties:

• Manage content updates on the website and app, including product listings, images, descriptions, and pricing, ensuring all information is accurate and up to date.
• Collaborate with web developers, app developers, and designers to implement enhancements, troubleshoot issues, and ensure compliance with best practices across both platforms.

Digital Marketing Support:

• Assist in developing and executing digital marketing strategies, including SEO, email marketing, social media, and online advertising, to drive traffic and sales to the website and app.
• Analyse marketing campaign performance across platforms and provide insights to optimize future strategies.

Analytics and Reporting:

• Utilize web and app analytics tools (e.g., Google Analytics, app analytics platforms) to monitor traffic, user behaviour, and conversion rates.
• Prepare regular reports on website and app performance metrics, offering actionable recommendations for improvement.

Customer Experience Enhancement:

• Collaborate with customer service teams to address customer inquiries, feedback, and concerns related to the online shopping experience on both the website and app.
• Implement strategies to enhance customer satisfaction, retention, and loyalty through personalized experiences and promotions on both platforms.

Inventory Management:

• Coordinate with inventory and logistics teams to ensure accurate product availability and timely fulfilment of orders across both the website and app.
• Monitor stock levels and assist in inventory forecasting to support eCommerce operations.

Position Requirements:

Educational Background:

• Bachelor's degree in Business Administration, Marketing, E-Commerce, Information Technology, or a related field.

Work Experience:

• 2–4 years of hands-on experience in eCommerce operations, preferably in a retail or consumer-focused environment.
• Proficiency in CMS platforms (e.g., Shopify, Magento, WordPress), basic HTML/CSS understanding is a plus.
• Experience working with analytics tools (e.g., Google Analytics, Firebase).
• Familiarity with digital marketing practices, SEO, and content management.

Key Competencies:

• Shaping Strategy:

  Ability to make sense of complex data, trends and dynamics on continually evolving basis, understand and anticipate the potential impact these may have, and use them to shape the direction of the business

• Driving Change:

  Recognizing and anticipating the need for change. Demonstrating openness, flexibility and support for change, aligning people to move in new and challenging directions. Dealing effectively with uncertainty, and adapting to new situations and ways of working while staying focused, organized and positive.

• Networking & Influencing Collaboratively:

  Developing rapport with a diverse range of people. Building and leveraging networks horizontally and vertically. Proactively influencing and persuading others to gain support for initiatives. Maintaining collaborative stakeholder relationships.