Director of Product Management

About the Role

AVP/Director – Product Management

Key Responsibilities

🎯 Product Strategy & Vision

• Define and drive the long-term product vision for conversion optimization across web and app platforms.
• Identify and prioritize high-leverage opportunities that directly impact signup, purchase, or transaction funnels.
• Create a structured roadmap that aligns with business growth goals and enhances user experience.

📊 Data-Driven Optimization

• Use a scientific approach to identify drop-offs, friction points, and bottlenecks across the user journey.
• Work closely with Data Science to run experiments (A/B, multivariate) and use insights to iterate quickly.
• Establish and monitor key metrics such as conversion rate, bounce rate,funnel progression, and retention impact.
• Experimentation &Execution
• Champion a culture of rapid testing and learning by leading multiple experiments in parallel.
• Launch and scale features using MVPs, prototypes, and phased rollouts, ensuring continuous validation.
• Ensure product quality and stability throughout, QA, and internal usage (dogfooding) practices.

◻♂️ User-Centered Product Design

• Collaborate with Design and Research teams to build intuitive, accessible, and Gen-Z- friendly interfaces.
• Focus on reducing cognitive load, increasing trust, and improving the perceived value of conversion steps.
• Continuously seek customer feedback to inform product enhancements.
• Cross-Functional Leadership

• Align and collaborate with Engineering, Marketing, Design, Analytics, and Business teams to deliver outcomes.
• Clearly communicate goals, progress, and learnings to internal stakeholders and leadership.
• Foster a results-driven culture with high accountability and transparency.

👥 Team Management

• Lead, mentor, and grow a team of Product Managers and Analysts.
• Provide direction, feedback, and support to elevate execution quality and individual development.
• Drive alignment within the product team and encourage strong experimentation and impact-oriented mindset.

Key Requirements

• 8+ years of total work experience, with 6+ years in product management at a high-growth tech or consumer internet company.
• Strong background in conversion rate optimization, funnel optimization, and data- informed decision making.
• Proven experience in running successful A/B tests and improving product metrics.
• Good technical understanding of how web and mobile product stacks work.
• Familiarity with experimentation tools, analytics platforms, and growth product strategies.
• Excellent problem-solving and critical thinking ability, rooted in first-principles thinking.
• Prior experience managing and scaling a team of PMs.
• Strong communication, stakeholder management, and leadership skills.