About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowe’s India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowe’s customers. Lowe’s India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowe’s India actively supports the communities it serves through programs focused on skill-building, sustainability, and safe homes. For more information, visit, www.lowes.co.in.Lowe’s India is the retail technology center for Lowe’s Companies Inc. and is based out of Bengaluru, India. Set up in 2014, Lowe’s India focuses on technology and shared business services. Technology teams support e-commerce, mobile, infrastructure and corporate systems that enable various functions such as supply chain, distribution, corporate services. Initiated with just over 20 associates, Lowe’s India now has a growing associate base which employs over 2000 people.
About The Team
The LMN Team serves as a strategic pillar in advancing the capabilities and growth of the retail media business at a global scale. Anchored by its core functions—Planning, Operations, and Insights—this team plays a critical role in delivering world-class performance, cross-market alignment, and operational excellence. With over 50 associates and continuing to grow, this is a high performing team.
Job Summary
We are seeking a dynamic and experienced Director – Lowe’s Retail Media Network to lead the strategic planning, execution, and optimization, insights delivery for a fast growing business. This senior leader will oversee media planning, ad operations, trafficking, pacing, and campaign optimization, playing a pivotal role in developing scalable solutions for our home improvement customers. This leader will also be responsible to deliver all customer insights and serve as a key partner to the sales enablement team. The ideal candidate brings a deep understanding of retail media network, programmatic advertising, and digital campaign execution—combined with strong leadership skills and a customer-first mindset
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Roles & Responsibilities
Core Responsibilities:
- Partner with US business leaders to deliver the overall strategy for the Retail Media Network, with a focus on monetizing digital and in-store inventory.
- Own and deliver media planning with a focus on ROAS for select tiered customers.
- Collaborate with sales teams to ensure campaigns are effectively tailored to home improvement customers and vendor priorities.
- Help define go-to-market strategies for retail media offerings based on audience, categories, etc.
- Oversee the end-to-end media operations lifecycle, including campaign setup, trafficking, pacing, and optimization.
- Manage a team of ad ops, planners, and traffic managers to ensure flawless campaign execution and fulfilment.
- Establish and maintain best practices, SLAs, and operational efficiencies across campaign lifecycles.
- Utilize retail data and shopper insights to inform campaign strategy and drive measurable outcomes.
- Own the delivery and interpretation of campaign insights, focusing on key Retail Media Network metrics such as ROAS (Return on Ad Spend), CTR, conversion rates, and overall campaign ROI.
- Use data-driven analysis to identify opportunities for campaign optimization, test new approaches, and improve media effectiveness for home improvement customers.
- Ensure insights are clearly communicated to all stakeholders to drive informed decision-making and maximize business outcomes.
- Partner with product, data, and engineering teams to enhance media platform capabilities.
- Help in evaluation and implementation of ad tech solutions, including DSPs, SSPs, CDPs, and measurement tools.
Cross-Functional Collaboration
- Collaborates regularly with US-based teams, peers, and external partners to ensure smooth execution and delivery of day-to-day campaign operations.
- Works closely with creative teams to align campaign messaging, formats, and experiences with audience preferences and performance goals.
- Works collaboratively and cross-functionally especially across marketing, .com, tech, finance and with business units.
- Collaborates with product managers to refine media platform capabilities and develop new solutions that enhance targeting and measurement.
- Partner with data science teams to leverage advanced analytics, predictive models, and audience segmentation to improve campaign precision and scalability.
- Is a strong analytical leader who can read P&Ls, understand drivers of the business, interpret strategic direction from core brand marketing partners and the business and make sound investment decisions and pivots accordingly.
- Leads, mentors and develops at all levels and is a hands-on leader.
Years Of Experience
A minimum of 15 years with at least 5 years people leadership
Education Qualification & Certifications (optional)
Required Minimum Qualifications
- Bachelor’s Degree in business, communications, marketing or related field.
- Retail Media experience and experience leading a team in a must
- Proven experience in leading planning, operations and monetization experience
Skill Set Required
Secondary Skills (desired)
- Understanding on sales process, customer management, etc.
- Understanding and ability to manage financials as retail media is a revenue driving and bottom line based business
Core Competencies Needed
- Focus on Customers: Ensures the organization delivers SMART customer service. Creates a sense of urgency for meeting customer needs. Establishes organizational partnerships with key customers. Fosters an omni-channel, customer-focused environment.
- Deliver Results: Motivates the organization to achieve meaningful results. Inspires and models a culture of perseverance. Removes organizational level barriers to getting things done. Achieves results that have a direct impact on business performance.
- Take Action: Builds an environment that emphasizes initiative and urgency. Models and inspires a can-do attitude. Responds quickly to new business opportunities. Leads the way when significant challenges arise.
- Show Courage: Confronts actions that are inconsistent with the organization’s mission. Fosters a culture that supports taking well-reasoned risks. Takes a stand for the organization in the face of adversity. Leads the organization through times of crises and significant change.
- Continue Learning: Continuously seeks feedback and opportunities to improve own leadership ability. Creates a culture that emphasizes and reinforces ongoing learning and development. Anticipates how business changes will impact development needs. Sponsors organization-wide initiatives that build leadership capability.
- Assess & Develop Talent: Evaluating and developing people to effectively manage performance, fill talent gaps and help meet both personal and organizational goals. (Leadership Behavior)
- Champion Lowe’s Mission: Painting a compelling picture of the Lowe’s mission that inspires others to action. (Leadership Behavior)
- Drive Engagement: Creating a climate where associates feel valued and motivated to do their best to help Lowe’s achieve its objectives. (Leadership Behavior)
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under state or local law. Lowe’s wishes to maintain appropriate standards and integrity in meeting the requirements of the Information Technology Act’s privacy provisions.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
