Digital Marketing Strategist

performance and content marketing agency

digital growth and social presence

• Paid Media Efficiency:

  Hit ROAS, CAC, and CPL targets within 90 days.

• Social Media Growth:

  Increase reach, engagement rate, and follower growth with a consistent content calendar.

• Content Performance:

  Deliver high-performing creatives (Reels, carousels, static posts) tested weekly.

• Community Building:

  Improve response time, follower interaction, and brand sentiment on social channels.

• Attribution & Reporting:

  GA4 + UTM + GTM live for all clients, with Looker Studio dashboards covering both ads and social performance.

Strategy & Growth

• Develop

  integrated growth plans

  across paid media (Google, Meta, LinkedIn, YouTube) and social media (Instagram, LinkedIn, Twitter, YouTube Shorts).
• Map ICPs, customer journeys, and full-funnel campaigns (awareness → engagement → conversion → retention).

Performance Marketing

• Launch and optimize campaigns on

  Google Ads, Meta Ads, LinkedIn Ads

  .
• Monitor KPIs: CTR, CVR, AOV, CAC, ROAS, SQL rate, subscription retention.

Social Media (Organic + Paid)

• Content Planning:

  Build monthly calendars aligned with campaigns, seasons, and cultural moments.

• Creative Direction:

  Work with copy/design/video teams on static, reels, carousels, memes, and stories.

• Community Management:

  Engage with followers, reply to DMs/comments, and track sentiment.

• Social Analytics:

  Monitor engagement rate, follower growth, skip rate, watch time, reach vs. impressions.

• Paid Social:

  Sync organic + paid by amplifying high-performing content into ads.

Content & Creative

• Translate insights into

  hooks and storyboards

  for ads, reels, and posts.
• Lead structured A/B testing of

  creatives, captions, and posting times

  .
• Work with creators/influencers when campaigns demand influencer marketing.

CRO & Lifecycle

• Audit landing pages and improve CVRs with messaging, design, and proof.
• Run lifecycle flows (email, SMS, push) to build retention and LTV.

Leadership & Client Management

• Be the

  face of strategy

  in client calls and reviews.
• Mentor media buyers, social media managers, and content creators.
• Maintain SOPs, QA checklists, and best practices across channels.
• igns and budget management.

• 5–8 years

  in digital marketing with

  hands-on experience

  in both performance ads and social media.
• Proven results in growing

  brands on Instagram, LinkedIn, and YouTube

  alongside running ads.
• Strong command of

  GA4, GTM, Looker Studio, UTM discipline, and social insights dashboards

  .
• Creative direction experience: giving briefs, reviewing reels/carousels, and measuring skip/hold rates.
• Client-facing leadership, with ability to simplify complexity and sell bold ideas.

• Influencer marketing (outreach, negotiation, reporting).
• SEO + content frameworks (topic clusters, link-building).
• Knowledge of

  CRO tools

  (Hotjar, VWO) and

  CRM/automation

  (HubSpot, Zoho, Klaviyo).
• Hands-on experience with

  AI tools

  for copywriting, design, or ad automation.

Benefits:

• Competitive salary package.
• Opportunities for professional growth and career advancement.
• Dynamic and supportive work environment.
• Health insurance and wellness programs.

How to Apply: