Digital Marketing Strategist

Role & responsibilities

1. Digital Strategy & Planning

• Develop and execute comprehensive digital marketing strategies aligned with business goals
  
• Plan quarterly and annual digital campaigns for client acquisition and brand positioning
  
• Identify growth opportunities across paid, organic, and content-driven channels
  

2. Performance Marketing & Lead Generation

• Manage and optimize paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, YouTube)
  
• Drive high-quality leads for trading accounts, mutual funds, IPOs, and other investment products
  
• Track CPL, CAC, ROI, and conversion metrics to improve campaign performance
  

3. Content & Brand Communication

• Work closely with content and design teams to create compliant financial content
  
• Oversee blogs, landing pages, email campaigns, app/web banners, and social media content
  
• Ensure all communication adheres to SEBI and compliance guidelines
  

4. Social Media & Online Presence

• Build and manage the companys presence across LinkedIn, Instagram, X (Twitter), YouTube, and other platforms
  
• Plan content calendars around market trends, educational posts, product launches, and company updates
  
• Monitor engagement, reach, and follower growth
  

5. Analytics & Reporting

• Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and CRM dashboards
  
• Prepare weekly and monthly performance reports for management
  
• Use data insights to optimize marketing spend and strategies
  

6. Website & App Marketing

• Optimize website and landing pages for SEO, conversions, and user experience
  
• Coordinate app install campaigns and retention strategies (if applicable)
  
• Improve organic traffic and lead funnel efficiency

Preferred candidate profile

• Bachelors degree in Marketing, Business, Finance, or related field
  
• MBA / Digital Marketing certification will be an added advantage

• Experience in stock broking, fintech, banking, NBFC, or financial services
  
• Prior exposure to SEBI-regulated marketing communication
  
• Experience in scaling digital campaigns for trading platforms or investment products