Digital Marketing Manager - (-H.O)

• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

• 1. Digital Marketing & Performance Marketing Manage all digital channels: Google Ads, Meta Ads, Analytics, SEO, website content, landing pages. Plan and execute campaigns for leads, client onboarding, mutual funds, equity, and portfolio services. Track campaign performance, optimize cost-per-lead, and report insights to management. Oversee analytics tools like Google Analytics & Search Console for website/product improvement. 2. Branding, Creative Direction & Content Strategy Lead brand positioning and ensure consistency across all communication. Develop brand campaigns such as MAT (Meet Ask Track), Bachat Mela, festive campaigns, awareness posts, and investor education content. Create concepts, scripts, and content for video series (15-video monthly plan, branch manager vs franchisee content segregation). Design or supervise design of: Social media creatives Billboards / hoardings Emailers Event invitations Awareness & compliance creatives 3. Strategic Marketing Planning Plan quarterly and yearly marketing calendars. Coordinate with sales & branch heads for region-specific campaigns. Create promotional strategies for events like Market Pe Charcha, panel invites, expert sessions, and MF drives. Prepare communication for high-level stakeholders and dignitaries. 4. Communication & Copywriting You handle end-to-end corporate communication: Draft professional emails, invitations, HR communications, client notices, policy announcements, etc. Create scripts, headlines, taglines, and ad copies for campaigns. Write awareness messages for investor protection, complaints, compliance, etc. 5. Sales Support & Partner Management Create specialised communication for franchisee partners, branch managers, and B2B counterparts. Provide content, creatives, and sales collateral that support field teams. Assist VP Sales, AVP, and RM teams with marketing tools and messaging for acquisition & servicing.

Technical Competencies /Skills:

• BS/MS degree in marketing or a related field Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement

• 2 to 5 years experience in a digital marketing or advertising position. In-depth knowledge of various social media platforms, best practices, and website analytics.