NPR Design

About NPR Design NPR Design is a Mumbai-based performance and content marketing agency helping brands grow through sharp strategy, creative storytelling, and full-funnel media. We run integrated campaigns across Google, Meta, LinkedIn, SEO, email, and social media —combining data, creativity, and CX to deliver measurable business outcomes. The Role (Why this job exists) You’ll own digital growth and social presence for a portfolio of B2B and D2C clients. This is a hands-on leadership role spanning performance campaigns, content strategy, and social media. You’ll set the growth roadmap, guide creatives, enable tracking, and prove impact—across both paid ads and organic social channels . Key Outcomes (What success looks like) Paid Media Efficiency: Hit ROAS, CAC, and CPL targets within 90 days. Social Media Growth: Increase reach, engagement rate, and follower growth with a consistent content calendar. Content Performance: Deliver high-performing creatives (Reels, carousels, static posts) tested weekly. Community Building: Improve response time, follower interaction, and brand sentiment on social channels. Attribution & Reporting: GA4 + UTM + GTM live for all clients, with Looker Studio dashboards covering both ads and social performance. Responsibilities Strategy & Growth Develop integrated growth plans across paid media (Google, Meta, LinkedIn, YouTube) and social media (Instagram, LinkedIn, Twitter, YouTube Shorts). Map ICPs, customer journeys, and full-funnel campaigns (awareness → engagement → conversion → retention). Performance Marketing Launch and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads . Monitor KPIs: CTR, CVR, AOV, CAC, ROAS, SQL rate, subscription retention. Social Media (Organic + Paid) Content Planning: Build monthly calendars aligned with campaigns, seasons, and cultural moments. Creative Direction: Work with copy/design/video teams on static, reels, carousels, memes, and stories. Community Management: Engage with followers, reply to DMs/comments, and track sentiment. Social Analytics: Monitor engagement rate, follower growth, skip rate, watch time, reach vs. impressions. Paid Social: Sync organic + paid by amplifying high-performing content into ads. Content & Creative Translate insights into hooks and storyboards for ads, reels, and posts. Lead structured A/B testing of creatives, captions, and posting times . Work with creators/influencers when campaigns demand influencer marketing. CRO & Lifecycle Audit landing pages and improve CVRs with messaging, design, and proof. Run lifecycle flows (email, SMS, push) to build retention and LTV. Leadership & Client Management Be the face of strategy in client calls and reviews. Mentor media buyers, social media managers, and content creators. Maintain SOPs, QA checklists, and best practices across channels. igns and budget management. Must-Have Experience 5–8 years in digital marketing with hands-on experience in both performance ads and social media. Proven results in growing brands on Instagram, LinkedIn, and YouTube alongside running ads. Strong command of GA4, GTM, Looker Studio, UTM discipline, and social insights dashboards . Creative direction experience: giving briefs, reviewing reels/carousels, and measuring skip/hold rates. Client-facing leadership, with ability to simplify complexity and sell bold ideas. Nice-to-Haves Influencer marketing (outreach, negotiation, reporting). SEO + content frameworks (topic clusters, link-building). Knowledge of CRO tools (Hotjar, VWO) and CRM/automation (HubSpot, Zoho, Klaviyo). Hands-on experience with AI tools for copywriting, design, or ad automation. Benefits: Competitive salary package. Opportunities for professional growth and career advancement. Dynamic and supportive work environment. Health insurance and wellness programs. How to Apply: Please submit your CV along with a portfolio of your work to hr.growth@nprdesign.com. We are excited to see how you can contribute to our team at NPR Design!