Digital Marketing Specialist

Digital Marketing Specialist – B2B Lead Generation (Recruitment & Finance Outsourcing)

About Us

Recruitment and Finance Outsourcing firm

Our mission is to help businesses scale faster through smarter talent and finance operations.

Digital Marketing Specialist

Role Overview

Digital Marketing Specialist

You’ll manage digital funnels from awareness to conversion, collaborate with sales teams on lead nurturing, and use data-driven insights to optimize performance.

Key Responsibilities

B2B Lead Generation

• Develop and manage multi-channel lead generation campaigns across

  LinkedIn, Google Ads, and email automation

  .
• Build and optimize

  landing pages and lead magnets

  (eBooks, webinars, case studies) targeting HR leaders, CFOs, and business owners.
• Implement

  LinkedIn outreach campaigns

  using Sales Navigator and marketing automation tools.
• Create

  targeted content

  (posts, whitepapers, newsletters) that attract qualified B2B audiences.
• Segment and nurture leads through CRM and marketing automation workflows (e.g., HubSpot, Zoho, ActiveCampaign).

Digital Campaign Management

• Plan and execute paid and organic campaigns for

  brand visibility and inbound leads

  .
• Optimize ad spend and targeting to ensure cost-effective CPL (Cost per Lead).
• Monitor campaign performance and report weekly/monthly KPIs (CTR, conversion rate, MQL, ROI).

Content & Social Media Marketing

• Develop and manage LinkedIn content calendars to engage recruitment and finance decision-makers.
• Collaborate with internal recruiters and finance experts to produce thought leadership content.
• Repurpose content for different platforms and ensure consistency in tone, branding, and messaging.

Analytics & Optimization

• Use analytics tools (Google Analytics, LinkedIn Campaign Manager, HubSpot, etc.) to measure and improve campaign effectiveness.
• A/B test creatives, landing pages, and messaging to improve conversions.
• Deliver regular performance reports and actionable insights to leadership.

Requirements

Must Have

• 3+ years’ experience in

  B2B digital marketing

  or

  lead generation

  , ideally within recruitment, staffing, or professional services.
• Proven track record in running

  LinkedIn and Google Ads campaigns

  with measurable ROI.
• Strong understanding of

  B2B funnels, nurturing workflows, and CRM systems

  .
• Excellent copywriting and communication skills in English.
• Proficiency in analytics and reporting tools (Google Analytics, HubSpot, or similar).
• Experience with marketing automation tools (HubSpot, ActiveCampaign, Lemlist, etc.).

Nice to Have

• Background in

  recruitment marketing

  or

  finance / accounting services marketing

  .
• Familiarity with SEO and content marketing best practices.
• Experience managing freelancers or agencies for content, ads, or design.
• Basic design skills (Canva, Figma, or similar) for social posts and visuals.
• Experience in B2B Lead generation platforms such as Apollo.io, listkit, etc.