Digital Marketing Specialist

Job Title: Senior Google and Meta Ads Specialist

Experience- 10 plus years

Salary- 15.00 to 18.00 LPA

Job Location-Powai,Mumbai

About the Company

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All the products are researched & developed in house by their R&D team. An industry first, most of their products are backed by LIFE TIME WARRANTY, which reflects the confidence they have in their end to end research, engineering and manufacturing capabilities

Products-USB Products, Laptop Docking stations, Cables and Adapter, Notebook charge & store, charging and power, Audio and Video products, Thunderbolt 3 products etc.

Job Summary:

Senior Google and Meta Ads Specialist

Key Responsibilities:

Strategy & Planning

• Develop comprehensive paid media strategies aligned with business objectives.
• Identify growth opportunities and campaign expansion strategies on Google and Meta platforms.
• Conduct competitor analysis and market research to inform campaign targeting and messaging.

Campaign Execution

• Set up, launch, and manage campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
• Create structured ad account architectures, campaign hierarchies, audience segmentation, and bidding strategies.
• Coordinate with creative and copy teams to develop high-converting ad creatives and landing pages.

Optimization & Analysis

• Continuously optimize campaigns for KPIs such as CPA, ROAS, CTR, CPC, and conversion rate.
• Leverage A/B testing for creatives, audiences, and bidding strategies.
• Perform detailed campaign performance analysis and reporting using Google Analytics, GA4, Meta Ads Manager, and other analytics tools.
• Implement and monitor conversion tracking (Google Tag Manager, Meta Pixel, etc.).

Collaboration & Communication

• Work cross-functionally with content, SEO, design, and sales teams to ensure alignment on messaging and performance goals.
• Present performance reports, insights, and recommendations to stakeholders regularly.
• Stay ahead of platform updates, industry trends, and algorithm changes.

Requirements:

Must-Have Skills:

• 12+ years hands-on experience managing Google Ads and Meta Ads accounts.
• Proven track record of driving measurable results (e.g., ROAS, lead generation, e-commerce sales).
• Expert knowledge of Ads Manager, Google Ads interface, GA4, and attribution modeling.
• Strong understanding of audience targeting, retargeting, lookalike/similar audiences.
• Experience with budget management across multiple accounts and campaigns.
• Proficient in Google Tag Manager, UTM tracking, and pixel/event implementation.
• Excellent analytical, reporting, and presentation skills.

Preferred Qualifications:

• Google Ads and Meta Blueprint Certifications.
• Experience with eCommerce platforms (e.g., Shopify) and CRM tools.
• Familiarity with marketing automation tools and funnel strategies.
• Agency background or experience managing multiple client accounts is a plus.

Interested Candidates can also mail their CVs to sumit.kalra@talentcorner.in