Strong, clear voice with high energy and good phone presence Prior expertise in selling IT & Technology Services, SaaS Products/Platforms Source new sales appointments/opportunities through inbound lead follow-up and outbound cold calls through emails, personal connections, and other channels Exhibits a broad knowledge of multiple or related industries to help/develop actionable insights from existing use cases Strong understanding of end-to-end sales process and importance of inside sales contribution Understand customer needs and requirements Research accounts, identify key personas to generate necessary traction & interest Maintain, nurture and expand personas with messages that add value Develop best-in-class account research, opportunity assessment for the new prospects Strong usage of Social selling skills and other new age selling techniques to increase outreach Proactively assist the onsite sales/client partners in identifying opportunities Continuously and relentlessly increase awareness of available dataset and market intelligence tools, capabilities, and practices Route qualified prospects to the appropriate sales executives for further development and closure Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹90,000.00 per month Benefits: Work from home Education: Bachelor's (Preferred) Experience: Business development: 3 years (Preferred) Lead generation: 3 years (Preferred) Email marketing: 3 years (Preferred) International Cold calling: 3 years (Preferred) Language: English (Preferred) Work Location: In person
About the Role: We are looking for an experienced Digital Marketing Specialist with a strong focus on Pay-Per-Click (PPC) campaign strategy and execution. The ideal candidate will also have working knowledge of Search Engine Optimization (SEO) and Social Media Marketing (SMM) to support broader digital initiatives. You’ll play a key role in driving qualified traffic, maximizing ROI, and scaling our online presence across platforms. Key Responsibilities: Plan, create, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels (Meta, LinkedIn, etc.). Continuously monitor, optimize, and report on PPC campaign performance to meet KPIs (CTR, CPA, ROAS, etc.). Conduct keyword research, audience targeting, and A/B testing to enhance ad performance. Collaborate with content and design teams to create effective ad creatives and landing pages. Use tools like Google Analytics and Google Tag Manager to track conversions and user behavior. Support SEO strategies including on-page optimization and technical audits. Coordinate with the SMM team to align paid and organic strategies. Stay updated on industry trends and platform updates to maintain campaign competitiveness. Requirements: 3–5 years of hands-on experience in digital marketing, with a primary focus on PPC. Proficiency with Google Ads, Google Analytics, Meta Ads Manager, and other digital advertising platforms. Strong analytical skills and experience with data-driven campaign optimization. Solid understanding of SEO and social media platforms. Experience with tools like SEMrush, Ahrefs, Google Tag Manager, or similar. Excellent communication skills and attention to detail. Job Types: Full-time, Permanent Pay: ₹12,000.00 - ₹40,000.00 per month Experience: Digital marketing: 2 years (Preferred) Social Media Marketing: 2 years (Preferred) Work Location: In person