Digital Marketing Specialist

About the Role:

We are looking for an experienced Digital Marketing Specialist with a strong focus on Pay-Per-Click (PPC) campaign strategy and execution. The ideal candidate will also have working knowledge of Search Engine Optimization (SEO) and Social Media Marketing (SMM) to support broader digital initiatives. You’ll play a key role in driving qualified traffic, maximizing ROI, and scaling our online presence across platforms.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels (Meta, LinkedIn, etc.).
• Continuously monitor, optimize, and report on PPC campaign performance to meet KPIs (CTR, CPA, ROAS, etc.).
• Conduct keyword research, audience targeting, and A/B testing to enhance ad performance.
• Collaborate with content and design teams to create effective ad creatives and landing pages.
• Use tools like Google Analytics and Google Tag Manager to track conversions and user behavior.
• Support SEO strategies including on-page optimization and technical audits.
• Coordinate with the SMM team to align paid and organic strategies.
• Stay updated on industry trends and platform updates to maintain campaign competitiveness.

Requirements:

• 3–5 years of hands-on experience in digital marketing, with a primary focus on PPC.
• Proficiency with Google Ads, Google Analytics, Meta Ads Manager, and other digital advertising platforms.
• Strong analytical skills and experience with data-driven campaign optimization.
• Solid understanding of SEO and social media platforms.
• Experience with tools like SEMrush, Ahrefs, Google Tag Manager, or similar.
• Excellent communication skills and attention to detail.

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹40,000.00 per month

Experience:

• Digital marketing: 2 years (Preferred)
• Social Media Marketing: 2 years (Preferred)

Work Location: In person