Digital Marketing Specialist

Job description

Company Description

Founded in 2009, Silver Fern Education Consultants is a leading education consultancy in India, providing premier international academic counseling and admission services. We assist students aspiring to study in top academic destinations such as the USA, UK, Canada, New Zealand, Japan, Singapore, and more. We are authorized representatives of over 480+ institutions globally and have successfully guided over 26,500+ students in achieving their academic goals. With branches in Canada, Mumbai, Chandigarh, Gujarat, and Punjab, our mission is to provide comprehensive solutions and support to help students reach their chosen institutions.

Role Description

This is a full-time on-site role located in Chandigarh for a Senior Digital Marketing Executive. The Senior Digital Marketing Executive will be responsible for developing and implementing digital marketing campaigns, managing social media platforms, creating web content, and analyzing web analytics. Daily tasks include coordinating with the marketing team, generating creative content, and enhancing online presence through strategic planning.

• Manage and optimize all ongoing paid digital ad campaigns, including Google Ads, Meta (Facebook and Instagram) Ads, and YouTube promotions.
• Handle social media platforms end-to-end including daily content scheduling, community engagement, and analytics reporting.
• Create, monitor, and report performance metrics for all digital platforms, identifying opportunities for improvement.
• Coordinate with the creative team for the design and execution of high-performing social media and ad creatives.
• Conduct keyword research and SEO audits to optimize website content for higher visibility and improved search rankings.
• Maintain and regularly update the company website, ensuring content accuracy, functionality, and alignment with campaigns.
• Work closely with the web development team to execute landing page optimizations and performance enhancements.
• Manage lead generation campaigns through paid media channels and analyze cost-per-lead performance.
• Set up and manage remarketing and conversion tracking tools including Facebook Pixel, Google Analytics, and Google Tag Manager.
• Monitor trends in digital marketing tools, channels, and strategies and implement them appropriately.
• Assist in the development and execution of email marketing campaigns, including list management and A/B testing.
• Collaborate with internal teams to align digital strategy with ongoing marketing campaigns and events.
• Run competitor analysis and share monthly performance insights against market benchmarks.
• Create performance dashboards and detailed monthly reporting for all digital assets and ad campaigns.
• Ensure alignment of messaging and visuals with brand tone and communication guidelines.
• Identify potential new digital marketing platforms or strategies and make data-backed recommendations.
• Stay updated with the latest algorithm updates across Google and Meta platforms.
• Respond to online reviews, queries, or feedback on digital platforms in collaboration with the student services team.
• Ensure digital marketing strategies align with company goals and contribute to lead and conversion targets.

Qualifications

• Strong Digital Marketing and Communication skills
• Proficiency in Social Media Marketing and lead generation.
• Experience with Web Analytics tools and techniques
• Ability to work independently and as part of a team
• Excellent organizational and time-management skills

Location- Chandigarh (Work from Office)

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Application Question(s):

• Are you open to attending a walk-in interview at our Chandigarh Location?

Experience:

• Digital marketing: 2 years (Required)

Work Location: In person