Digital Marketing Specialist

Job Summary:

Bridgeway Medical Systems is seeking a dynamic and results-driven Digital Marketing Executive to lead our digital outreach efforts for all the products comes in the portfolio. The role involves increasing website traffic, building brand visibility, managing digital content, and executing integrated campaigns targeting the General Public, General Practitioners (GPs), Diabetologists, and Surgeons

Key Responsibilities:

• Website & SEO:
• Manage and update the company website.
• Implement SEO best practices to improve search engine rankings and increase organic traffic.
• Content Creation:
• Write and publish regular blogs, product articles, and healthcare awareness posts (digital and print).
• Generate creative content for social media, newsletters, and internal campaigns.
• Content should be in English, and local languages.
• Digital Campaign Management:
• Design and run paid ad campaigns on platforms like Google Ads, Facebook, LinkedIn, and Instagram.
• Monitor and optimize ad performance to maximize ROI.
• GP & Diabetologist Engagement:
• Lead campaigns to onboard GPs and Diabetologists for the Heal-It Wound Clinic initiative.
• Organize webinars, online CMEs, and virtual training sessions.
• Events & Public Engagement:
• Plan and execute community health camps and CME workshops.
• Coordinate public health campaigns related to diabetic foot ulcers and wound care awareness.
• Marketing Support for Distributors:
• Provide digital collateral, visibility tools, and indirect promotional support for Barbyl products.
• Analytics & ROI:
• Track all campaign metrics, ensure proper budget utilization, and generate monthly ROI reports.
• Provide strategic insights for business transformation through marketing performance analysis.
• Cross-functional Coordination:
• Liaise with the sales team to align marketing activities with business goals.
• Work with agencies or freelancers where needed for design or media outreach.

Job Types: Full-time, Permanent, Fresher

Work Location: In person