Digital Marketing Specialist

Position:

Reporting To:

About SRP Crane Controls

SRP Crane Controls is a trusted name in advanced crane control systems, delivering innovative solutions to enhance safety, efficiency, and reliability in material handling. We are looking for a results-driven Digital Marketing Specialist to strengthen our online presence, optimize digital campaigns, and support the growth of sales through strategic online visibility.

Key Responsibilities

• Digital Strategy & Execution

• Develop, implement, and manage digital marketing campaigns across all platforms (Google Ads, Meta Ads, LinkedIn, YouTube, etc.).

• Plan and execute SEO/SEM, PPC campaigns, and display advertising strategies to drive visibility and leads.

Content & Social Media Management

• Manage SRP Crane Controls’ presence across all social platforms (LinkedIn, Facebook, Instagram, YouTube, etc.).

• Develop engaging and industry-relevant content (posts, blogs, videos, product showcases).
• Increase brand visibility and engagement through targeted campaigns.

Website & Optimization

• Regularly update, optimize, and maintain company website for SEO performance and user experience.

• Track and analyze website traffic, lead conversions, and campaign ROI.

Lead Generation & Sales Support

• Work closely with the sales team to design campaigns aimed at qualified lead generation.

• Implement retargeting strategies to convert potential leads into sales.

Analytics & Reporting

• Monitor KPIs, prepare performance reports, and suggest optimization strategies.

• Stay updated with digital marketing trends, competitors, and new technologies to maintain a competitive edge.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• Proven experience (2–4 years) in digital marketing, preferably in B2B or industrial/engineering sectors.
• Strong knowledge of SEO, SEM, Google Analytics, and social media marketing tools.
• Experience with marketing automation, CRM platforms, and lead generation campaigns.
• Creative, analytical, and detail-oriented mindset with strong communication skills.

Key Skills

• SEO/SEM & Google Ads Optimization
• Social Media Management (LinkedIn, Meta, YouTube)
• Content Creation & Marketing
• Marketing Automation & CRM Integration
• Analytics & ROI Tracking
• Strong understanding of industrial/engineering product marketing (preferred)

What We Offer

• Opportunity to work with a growing brand in the crane control systems industry.
• Exposure to global digital marketing practices.
• Professional growth through challenging projects and measurable impact.
• Competitive salary and performance-based incentives.