Digital Marketing Specialist

We are looking for a proactive and creative Digital Marketing Executive to support our online marketing efforts. The candidate will be responsible for developing strategies, creating engaging content, managing digital campaigns, and analyzing performance to help grow our brand’s online presence.

Qualifications and Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Digital Marketing Executive or similar role.
• Strong understanding of SEO, SEM, and social media marketing.
• Hands-on experience with Google Ads, Meta Business Suite, and email marketing tools.
• Familiarity with analytics tools (Google Analytics, Search Console, etc.).
• Good understanding of content creation and basic design skills (Canva/Adobe tools).
• Excellent communication, organizational, and analytical skills.
• Ability to work independently and in a team.

Key Responsibilities:

• Plan and execute digital marketing campaigns across various channels including social media, search engines, email, and display advertising.
• Create, schedule, and manage content for social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Optimize website content for SEO to improve search engine rankings.
• Manage paid advertising campaigns on Google Ads and social media platforms.
• Monitor and analyze key performance metrics using tools such as Google Analytics, Facebook Insights, and other digital dashboards.
• Assist in creating engaging content for websites, blogs, newsletters, and marketing materials.
• Collaborate with the design and content team to ensure cohesive brand messaging.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Track and report campaign performance, providing insights and recommendations for improvement.
• Support the development of online marketing strategies to increase brand visibility and lead generation.

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Commuter assistance
• Internet reimbursement
• Paid sick time

Work Location: In person