Digital Marketing Specialist

Digital Marketing Specialist

We are seeking a highly skilled and strategic Digital Marketing Specialist to lead and execute our online growth initiatives across search engines and social media platforms. The ideal candidate is data-driven, creatively inclined, and experienced in building strong digital visibility for brands.

Key Responsibilities

• Develop, manage, and optimize paid advertising campaigns across search engines and social media platforms to drive brand visibility, lead generation, and conversions.
• Conduct in-depth keyword research, on-page and off-page search optimization, and performance audits to strengthen the brand’s search presence.
• Create and implement ROI-focused marketing strategies across multiple channels, including social media, email, and messaging platforms.
• Analyze campaign performance using analytics tools and prepare data-driven reports to guide marketing decisions.
• Build and execute content strategies and ad creatives aligned with brand goals and audience insights.
• Enhance brand discoverability and ranking for targeted business categories and relevant local searches.
• Manage audience segmentation, retargeting strategies, and funnel optimization for improved engagement and conversions.
• Collaborate with internal teams to ensure brand consistency across all digital touchpoints.

Qualifications & Skills

• Proven experience in managing performance marketing across search and social platforms.
• Strong understanding of search engine algorithms, ad auction systems, and digital marketing best practices.
• Expertise in campaign optimization, A/B testing, and data analytics.
• Proficiency with marketing tools and platforms such as analytics dashboards, ad managers, automation tools, and CRM systems.
• Ability to create compelling ad copy, content briefs, and audience-first communication strategies.
• Strong grasp of online brand positioning, reputation management, and local ranking enhancement.
• Excellent communication, project management, and problem-solving skills.
• Ability to stay updated with the latest trends, platform updates, and digital growth opportunities.

Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹30,000.00 per month

Work Location: In person