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Job Title : Digital Marketing Specialist Experience : 1-2 Years Location: Work From Home (Remote) Salary : INR 15,000 - INR 20,000 per month Job Type : Full-time Key Responsibilities: As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing our digital marketing efforts, including but not limited to: Social Media Marketing: Develop and implement engaging social media strategies across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Create, curate, and manage all published content (images, video, written). Monitor, listen, and respond to users in a "social" way while cultivating leads and sales. Analyze social media data and metrics to identify trends and optimize performance. Search Engine Optimization (SEO): Conduct keyword research and analysis to identify relevant terms. Implement on-page and off-page SEO best practices to improve search engine rankings. Monitor and report on website traffic, search rankings, and other key SEO metrics. Stay up-to-date with the latest SEO trends and algorithm changes. Content Marketing: Assist in the creation and distribution of high-quality, engaging content (blog posts, articles, website copy, infographics, etc.). Ensure all content is optimized for SEO and audience engagement. Email Marketing: Assist in developing and executing email marketing campaigns, including newsletter creation and promotional emails. Segment email lists and analyze campaign performance. Paid Advertising (PPC): Assist in the creation and management of pay-per-click (PPC) campaigns on platforms like Google Ads and social media advertising. Monitor campaign performance and suggest optimizations. Website Management: Basic understanding of website content management systems (CMS) like WordPress. Ensure website content is up-to-date and optimized. Analytics & Reporting: Track, analyze, and report on key digital marketing performance metrics using tools like Google Analytics. Provide insights and recommendations for optimizing campaigns and strategies. Required Skills and Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. 1-2 years of proven experience in digital marketing roles. Solid understanding of various digital marketing channels and best practices. Proficiency in social media management tools and platforms. Familiarity with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs - basic understanding is sufficient). Excellent written and verbal communication skills. Strong analytical skills with the ability to interpret data and make data-driven decisions. Ability to work independently and collaboratively in a remote team environment. Self-motivated, organized, and detail-oriented. Ability to manage multiple projects and meet deadlines. Preferred (But Not Required) Skills: Experience with graphic design tools (e.g., Canva, Adobe Photoshop) for creating social media visuals. Basic knowledge of HTML/CSS. Experience with marketing automation platforms. Benefits of Working With Us: Flexible work environment – work from the comfort of your home. Opportunity to work on diverse and exciting projects. Collaborative and supportive team culture. Potential for growth and professional development. How to Apply: Interested candidates are invited to submit their resume and a cover letter outlining their relevant experience and why they are a great fit for this role to [punamdigitalbusiness@gmail.com]. Please include "Digital Marketing Specialist - [Your Name]" in the subject line. Application Deadline: [July 15, 2025] We look forward to hearing from you! Show more Show less
