Digital Marketing Specialist

1 - 3 years

1 Lacs

Posted:3 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Core Responsibility Coverage

  • WhatsApp Business, Instagram & Facebook Handling
  • E-commerce Order Processing & Customer Support
  • Tele-calling for Order Confirmation & Follow-ups
  • B2C Consumer Retention & B2B Coordination
  • Basic Graphic Design (Photoshop)
  • Short Video Editing (Filmora / Premiere Pro)
  • Daily & Weekly Sales and Performance Reporting

Key Responsibilities

1. Social Media Handling

  • Handle inbound enquiries from Instagram, Facebook, WhatsApp Business, and website chat
  • Convert social media messages into confirmed orders
  • Coordinate with the marketing/content team on offers, campaigns, and product visibility
  • Track daily leads vs conversions

2. E-commerce Operations

  • Manage orders from:
  • Own website
  • Marketplaces (if applicable)
  • Ensure:
  • Accurate order processing
  • Invoice generation
  • Dispatch coordination
  • Handle order issues: delays, cancellations, returns, and replacements

3. Tele-Calling & Customer Follow-ups

  • Outbound calls for:
  • Order confirmation
  • Payment follow-ups
  • Repeat sales / re-orders
  • Inbound call handling for customer queries and complaints
  • Maintain daily call logs and conversion status

4. B2C (Retail Consumer) Management

  • Handle individual consumer orders
  • Resolve complaints professionally
  • Ensure high customer satisfaction and repeat purchases
  • Maintain customer database for remarketing and retention

5. B2B (Wholesale / Bulk Orders) Management

  • Handle enquiries from:
  • Distributors
  • Retailers
  • Corporate / bulk buyers
  • Price negotiation as per approved rate card
  • Coordinate bulk dispatch schedules
  • Maintain B2B client list and monthly order volume tracking

6. Order & Coordination Control

  • Coordinate with:
  • Production / Manufacturing unit
  • Packing team
  • Dispatch / Logistics team
  • Ensure zero order mismatch
  • Monitor stock availability vs confirmed orders

7. Reporting & Control

  • Submit daily reports covering:
  • Leads received
  • Orders confirmed
  • Revenue (B2C & B2B separately)
  • Submit weekly summary reports including:
  • Sales performance
  • Customer issues
  • Improvement suggestions

Additional Creative & Digital Skills (Mandatory / Preferred)

  • Graphic Design:
  • Product creatives using Adobe Photoshop
  • Video Editing:
  • Short promotional videos using Filmora or Adobe Premiere Pro
  • Social Media Handling:
  • Posting, basic engagement handling, and coordination with sales activities
  • Support marketing campaigns with creatives and videos

Required Skills & Qualifications

  • Any degree (Commerce / Marketing preferred)
  • Experience:
  • 1–3 years in E-commerce / Customer Operations / Sales Support
  • Strong communication skills in: Tamil, English, Malayalam
  • Basic knowledge of Excel / Google Sheets

Working Time

  • As per company operations (example: 9:00 AM – 6:00 PM)
  • Sunday: Weekly off (or as per company policy)

Job Type

  • Full-time
  • Permanent

Job Type: Full-time

Pay: ₹11,000.00 - ₹15,000.00 per month

Benefits:

  • Commuter assistance
  • Internet reimbursement

Application Question(s):

  • Are you willing to submit any one original educational certificate for 1 Year agreement purposes during this permanent role, as per company policy?
  • Do you agree that, during the 30 Days notice period, you will complete a full handover of responsibilities and train the newly assigned staff before your release?
  • This is a permanent role with a minimum 1-year commitment. Does this align with your career plans?

Work Location: In person

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