Digital Marketing Specialist

Key Responsibilities

1. Email Marketing

• Plan, create, and execute email marketing campaigns for lead generation, product promotions, and customer retention.
• Segment mailing lists and personalize campaigns for different target audiences.
• Monitor campaign performance (open rates, CTR, conversions) and optimize for better results.
• Manage email automation workflows and maintain a high email sender reputation.

2. Search Engine Optimization (SEO)

• Conduct keyword research and optimize website content, metadata, and landing pages.
• Implement both on-page and off-page SEO strategies to improve search rankings.
• Monitor website health, fix crawl errors, and ensure SEO best practices are maintained.
• Track and report SEO performance using tools like Google Search Console, Google Analytics, and third-party SEO tools.

3. Online Sales Portal Management (Amazon, GeM, etc.)

• Manage and optimize product listings, pricing, keywords, and product descriptions on marketplaces.
• Coordinate order processing, inventory sync, and follow up with internal teams for smooth operations.
• Monitor portal analytics, customer queries, and product performance.
• Manage product catalogs, compliance requirements, tender tracking, and bid submissions on GeM.
• Implement promotional campaigns and track ROI across portals.

Required Skills

• Strong knowledge of email marketing tools (Mailchimp, Zoho Campaigns, SendinBlue, etc.).
• Good understanding of SEO techniques, algorithms, and analytics tools.
• Experience managing Amazon Seller Central, GeM portal, or similar e-commerce platforms.
• Basic knowledge of content writing, keyword research, and digital marketing metrics.
• Ability to analyze data and prepare performance reports.
• Proficiency in MS Excel, Google Workspace, and basic HTML (optional but preferred).

Qualifications

• Bachelor’s degree in Marketing, Business Administration, IT, or related field.
• Certification in Digital Marketing (preferred).
• 1–3 years of relevant work experience.

Personal Attributes

• Highly organized and detail-oriented.
• Strong communication and coordination skills.
• Ability to work independently and meet deadlines.
• Creative mindset with problem-solving ability.

What We Offer

• Competitive salary and performance incentives.
• Opportunity to work with a growing brand and expand digital marketing skills.
• Friendly and supportive work environment.

Job Type: Full-time

Pay: ₹12,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Experience:

• SEO: 1 year (Preferred)
• E-Commerce: 1 year (Preferred)
• Email marketing: 1 year (Preferred)

Work Location: In person