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Digital Marketing Specialist

Digital Marketing Specialist

AaiNova

3 years

0 Lacs

Navi Mumbai Maharashtra India

Posted:4 days ago| Platform:

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Skills Required

marketing software development ai ml iot cutting creativity strategy data seo ads drive engagement research benchmarking content targeting planning management score testing schedule scaling communication reporting wordpress html css collaboration certifications hubspot design writing crm automation connect

Work Mode

On-site

Job Type

Full Time

Job Description

📍 Location: On-site | Navi Mumbai, Maharashtra, India

💼 Type: Full-Time

🎯 Experience Level: Intermediate

About Us:

AaiNova

Role Overview:

Digital Marketing Specialist

🎯 Key Responsibilities

SEO

Develop and implement advanced on-page, off-page, and technical SEO strategies
Conduct keyword research, competitor benchmarking, and website audits
Optimise website content, structure, and speed to improve rankings and conversions
Execute link-building campaigns and manage content outreach
Monitor SEO performance using Google Search Console, GA4, SEMrush, Ahrefs, etc.

LinkedIn Marketing

Plan and execute LinkedIn ad campaigns targeting specific B2B segments
Create and manage Sponsored Content, Lead Gen Forms, and InMail Ads
Use LinkedIn Insight Tag and Campaign Manager for performance tracking
Optimise for leads, engagement, and cost-efficiency

🔍 SEM (Google Ads / PPC)

Run and optimise Google Search, Display, and YouTube campaigns
Perform keyword planning, bid management, and conversion tracking
Improve CTR, Quality Score, and ROI through continuous testing and refinement

Social Media Management

Manage and grow presence on LinkedIn, Instagram, Facebook, and Twitter
Plan and schedule content calendars aligned with campaign goals
Coordinate with designers and writers for creative assets
Monitor engagement, manage community interactions, and run paid promotions

What You Bring

2–3 years of experience in digital marketing with a strong focus on SEO, SEM, LinkedIn Ads, and social media
Proficiency in Google Ads, GA4, Search Console, LinkedIn Campaign Manager, Meta Ads, SEMrush/Ahrefs
Experience building and scaling campaigns with measurable success
Excellent communication skills and ability to work cross-functionally
Strong analytical mindset with reporting capabilities
Familiarity with WordPress, basic HTML/CSS, and content collaboration tools

💡 Bonus Points

Certifications in Google Ads, LinkedIn Marketing Labs, HubSpot, etc.
Experience with ABM or B2B marketing
Basic design and content writing capabilities
Knowledge of CRM and automation tools (e.g., HubSpot, Zoho, Mailchimp)

What You Get:

✅ Opportunity to work with a forward-thinking, AI-first tech company

✅ Flexible work environment

✅ Growth-oriented team culture

How to Apply:

jobs@aainova.com

🔗 Let’s Connect & Grow!

#DigitalMarketing #SEOJobs #LinkedInAds #GoogleAds #B2BMarketing #SocialSelling #OutboundMarketing #GrowthHacker #SalesNavigator #B2BLeads #AaiNova #WorkWithUs #CareerGrowth #TechCareers #JoinOurTeam #HiringNow

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