Please do not apply if you do not have B2C or D2C Digital Marketing Experience About the Role - We are looking for a results-driven Digital Marketing Senior Manager to own and scale user acquisition and growth campaigns for The Panel Station, MDForLives and The Expert Cafe, along with owning and delivering User Acquisition Projects for some of our Clients. This role will manage end-to-end paid media strategies, execute multi-geo campaigns, and optimize across platforms to drive high-quality user / panelist registrations and conversions, delivering measurable outcomes aligned to business KPIs. You will work cross-functionally with business managers, content, design, analytics, SEO, affiliate teams, tech and product teams and will be directly responsible for ensuring that performance marketing contributes to user / panel growth, reactivation, and retention while maintaining ROI, cost efficiency, and panelist quality. Key Responsibilities Campaign Strategy & Execution Plan, execute, and scale paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, Programmatic, Native Ads, DFAs and other performance platforms. Drive quality panelist acquisitions through campaigns tailored to the target audience of each brand (consumers, healthcare professionals, and business experts). Collaborate with brand and panel operations teams to design campaigns aligned with geo-demographic targeting, profiling depth, and panel quality requirements. Optimization & Analytics Own campaign setup, audience segmentation, ad placement, bidding, budget allocation, A/B testing, and retargeting strategies. Continuously optimize campaigns to improve KPIs: cost-per-acquisition (CPA), cost-per-complete (CPC), conversion rates, retention, and LTV. Set up and manage tracking systems (Google Analytics, UTM tracking, conversion pixels, event triggers) to ensure accurate attribution. Landing Page & Funnel Optimization Work with product/design teams to optimize landing pages and user flows for conversion. Conduct experiments and analyze behavior to reduce bounce rates and drop-offs across funnel stages. Budgeting & Reporting Manage monthly and quarterly performance marketing budgets across all panel brands. Deliver weekly and monthly performance reports with actionable insights and growth recommendations. Paid + Organic Integration: Collaborate with the social media and content marketing teams to ensure paid campaigns support and scale organic initiatives. Leverage high-performing content into paid formats and boost organic posts strategically. Key Skills & Competencies: . 8–10 years of hands-on experience in paid digital marketing channels and performance marketing for B2C products, global user acquisition, or panel-based businesses. Expertise in platforms: Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display, and programmatic. Strong knowledge of Google Analytics (GA4), Google Tag Manager, UTM tracking, and performance attribution models. Experience in CRO, A/B testing, and user funnel analysis. Solid understanding of CPL, CPA, CPC, and ROAS performance metrics. Experience running global/multi-lingual campaigns in geographies such as India, Southeast Asia, Middle East, LATAM, Africa, and the US. Familiarity with healthcare, consumer behavior, or expert/B2B targeting is a plus. Excellent communication, project management, and stakeholder coordination skills. Bonus: Experience with affiliate networks or performance partnerships. Who You Are - . Data-driven with a growth hacker mindset Detail-oriented and thrives in fast-moving environments A strategic thinker who’s equally comfortable executing and optimizing Obsessed with results, experimentation, and continuous learning Passionate about consumer insights, healthcare impact, and expert engagement What You’ll Achieve in 6–12 Months . Deliver double-digit MoM growth in high-quality panelist registrations Improve paid channel contribution to survey completes and engagement Lower acquisition costs while improving LTV and retention rates Build scalable performance playbooks for cross-brand use Show more Show less