Key Responsibilities Manage market research projects from an operational standpoint Coordinate with internal and external stakeholders to successfully complete projects Manage project fieldwork and maintain records Handle vendor negotiations and onboarding for projects Finalize vendor costs and ensure closure of purchase orders (POs) Finalize client invoices in coordination with relevant teams Ensure timely completion and closure of projects Monitor fieldwork for both online and offline surveys Conduct test link checks, live link checks, and launch studies using DIY tools (Lucid, CINT, PureSpectrum, etc.) Track project progress and provide regular updates to stakeholders Perform other duties as assigned and help other team members when needed About Company: Borderless Access is an award-winning insights solutions company with digital-first products and solutions for agile research. Driven by technology and consumer analytics, we are a market research company that provides access to the experiences and life moments of consumers. Show more Show less
Please do not apply if you do not have B2C or D2C Digital Marketing Experience About the Role - We are looking for a results-driven Digital Marketing Senior Manager to own and scale user acquisition and growth campaigns for The Panel Station, MDForLives and The Expert Cafe, along with owning and delivering User Acquisition Projects for some of our Clients. This role will manage end-to-end paid media strategies, execute multi-geo campaigns, and optimize across platforms to drive high-quality user / panelist registrations and conversions, delivering measurable outcomes aligned to business KPIs. You will work cross-functionally with business managers, content, design, analytics, SEO, affiliate teams, tech and product teams and will be directly responsible for ensuring that performance marketing contributes to user / panel growth, reactivation, and retention while maintaining ROI, cost efficiency, and panelist quality. Key Responsibilities Campaign Strategy & Execution Plan, execute, and scale paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, Programmatic, Native Ads, DFAs and other performance platforms. Drive quality panelist acquisitions through campaigns tailored to the target audience of each brand (consumers, healthcare professionals, and business experts). Collaborate with brand and panel operations teams to design campaigns aligned with geo-demographic targeting, profiling depth, and panel quality requirements. Optimization & Analytics Own campaign setup, audience segmentation, ad placement, bidding, budget allocation, A/B testing, and retargeting strategies. Continuously optimize campaigns to improve KPIs: cost-per-acquisition (CPA), cost-per-complete (CPC), conversion rates, retention, and LTV. Set up and manage tracking systems (Google Analytics, UTM tracking, conversion pixels, event triggers) to ensure accurate attribution. Landing Page & Funnel Optimization Work with product/design teams to optimize landing pages and user flows for conversion. Conduct experiments and analyze behavior to reduce bounce rates and drop-offs across funnel stages. Budgeting & Reporting Manage monthly and quarterly performance marketing budgets across all panel brands. Deliver weekly and monthly performance reports with actionable insights and growth recommendations. Paid + Organic Integration: Collaborate with the social media and content marketing teams to ensure paid campaigns support and scale organic initiatives. Leverage high-performing content into paid formats and boost organic posts strategically. Key Skills & Competencies: . 8–10 years of hands-on experience in paid digital marketing channels and performance marketing for B2C products, global user acquisition, or panel-based businesses. Expertise in platforms: Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display, and programmatic. Strong knowledge of Google Analytics (GA4), Google Tag Manager, UTM tracking, and performance attribution models. Experience in CRO, A/B testing, and user funnel analysis. Solid understanding of CPL, CPA, CPC, and ROAS performance metrics. Experience running global/multi-lingual campaigns in geographies such as India, Southeast Asia, Middle East, LATAM, Africa, and the US. Familiarity with healthcare, consumer behavior, or expert/B2B targeting is a plus. Excellent communication, project management, and stakeholder coordination skills. Bonus: Experience with affiliate networks or performance partnerships. Who You Are - . Data-driven with a growth hacker mindset Detail-oriented and thrives in fast-moving environments A strategic thinker who’s equally comfortable executing and optimizing Obsessed with results, experimentation, and continuous learning Passionate about consumer insights, healthcare impact, and expert engagement What You’ll Achieve in 6–12 Months . Deliver double-digit MoM growth in high-quality panelist registrations Improve paid channel contribution to survey completes and engagement Lower acquisition costs while improving LTV and retention rates Build scalable performance playbooks for cross-brand use Show more Show less
About the Role At Borderless Access, we are building high-impact, insight-ready global communities through our panel brands - The Panel Station (consumers), MDForLives (healthcare professionals), and The Expert Cafe (business professionals). As our Usage & Retention Manager, you will take charge after panelist registration and own the full journey of activation, profiling, engagement, reactivation, and long-term retention. Your goal: to ensure that registered panelists become active, well-profiled, and long-lasting contributors to our research ecosystem. This is a post-acquisition growth role, not responsible for media spends or sign-ups, but for driving value, activity, and LTV from already acquired panelists. Who Should Apply? We are especially interested in candidates currently working in: Telecom / OTT / Subscription businesses Roles: U&R Manager, CRM Manager, Subscriber Engagement Manager Companies: Jio, Airtel, Tata Play, Netflix, SonyLiv, Zee5, Amazon Prime Video etc EdTech, Fintech, or HealthTech Platforms Roles: User Retention Manager, Growth (Post-Onboarding), Lifecycle Manager Companies: Byju’s, Unacademy, Razorpay, Paytm, Practo, PharmEasy Consumer Apps or Loyalty Platforms Roles: Engagement & Retention Lead, App Growth Manager, Customer Success (B2C) Companies: CRED, Meesho, Swiggy, Zepto, Payback, Flipkart Supercoins Market Research or Panel Companies Roles: Panel Manager, Community Engagement Lead, Online Panel Executive Companies: Dynata, Toluna, Kantar Profiles, NielsenIQ If your background includes managing communities, retaining platform users, profiling digital audiences, or driving repeat usage through lifecycle strategies, this role could be a perfect fit. Key Objectives Maximize Monthly Active Panelists (MAU) Increase survey completes per panelist Drive profiling completion to 100% Reduce panelist dormancy and churn Improve panel quality, engagement, and retention Core Responsibilities Panelist Activation & Usage Design and optimize first-activity journeys post-registration Drive dashboard logins, profile starts, survey attempts using behavior nudges Profiling Strategy & Execution Own all profiling journeys and logic for TPS and MDFL Ensure profilers are functional, relevant, and aligned with sampling needs Run ad hoc profilers to enrich targeting and panel value Reactivation & Win-Back Programs Design lifecycle journeys and campaigns for inactive users Use CEP / CRM tools (email, SMS, push) to recover drop-offs and dormant panelists Engagement Campaigns Run activities like polls, contests, quizzes to sustain panelist interest Increase emotional brand connection, especially with HCPs and experts Analytics & Feedback Loops Monitor KPIs: MAU%, churn rate, profiling % Recommend product/content/process improvements for higher retention What You Bring 8–10 years of experience in user engagement, lifecycle marketing, CRM, or community retention roles Strong execution skills with CRM tools like WebEngage, MoEngage, Clevertap, Braze A/B testing mindset and familiarity with GA4, Mixpanel, or cohort analysis Ability to work cross-functionally with product, content, design, and tech Experience in fast-moving, KPI-oriented businesses with large user bases Excellent communication and user empathy Why Join Borderless Access? We are a technology-driven insights and global panel access company operating in 40+ countries. We are reshaping the way consumer and healthcare research is conducted using AI, human insight, and digital engagement. You will work on meaningful global brands that impact products, innovation, and decisions every day. Show more Show less
As an award-winning market research company, we believe in fostering a culture of innovation, collaboration, and excellence to deliver digital-first products and agile research methodologies, enabling organizations to stay ahead in today’s dynamic business landscape. Our team comprises talented individuals from diverse backgrounds united by a common goal: revolutionizing how insights are gathered, analyzed, and applied. As we expand our global footprint and pioneer new solutions, we seek driven professionals who share our vision and values. Join us in building an insights-driven future for our clients and partners worldwide.
As an Associate Social Media, your primary responsibilities will include supporting in the preparation of the Monthly MIS report, analyzing data, and translating it into key insights. You will also be tasked with performing revenue and cost analysis to provide valuable insights into the company's performance. Additionally, you will conduct cost analysis of various non-operational expenses, track budget versus actuals, and report on the findings. Moreover, you will play a key role in supporting the preparation of the yearly budget by providing cost center-wise spends report. Furthermore, your duties will involve preparing Balance Sheet (BS) and Profit and Loss (PL) schedules to facilitate internal reviews and statutory audits. You will also be responsible for preparing month-end accruals and passing entries in the ERP system as part of the month-end book closure activities. Another crucial aspect of your role will be to review accounting entries passed by the Finance team during the month-end book closure activities. To excel in this role, you must possess a Post-Graduation degree in Finance or a related field. Furthermore, you should have 1 to 4 years of relevant experience in Financial Planning & Analysis (FP&A) or Business Finance. Strong written and oral communication skills are essential, along with a keen attention to detail. Proficiency in financial analysis, being a quick learner, and having knowledge of tools like Power BI or Tableau (though not mandatory) will be advantageous for this position.,
As a Growth Manager for MDForLives in the healthcare industry, you will play a crucial role in driving the strategy and execution of panel engagement, retention, and growth initiatives across global markets. Your primary focus will be on maximizing survey completes, while also increasing the Average Revenue Per User (ARPU) and Lifetime Value (LTV) of users. To excel in this role, you should have a strong background in managing large-scale growth campaigns globally and expertise in utilizing data, insights, and digital tools to foster panel growth. Your responsibilities will include implementing multi-channel engagement strategies to keep users active and responsive, developing personalized engagement plans based on cohort behavior, and creating a content strategy that caters to healthcare professionals. You will also need to devise retention strategies to enhance long-term engagement, analyze feedback and user behavior to identify retention opportunities, and collaborate with product and user experience teams to improve the user journey. In addition, you will be responsible for developing strategies to increase the number of surveys completed per user, optimizing survey-user matches for higher completion rates, and ensuring continuous growth in the size and activity levels of the panel worldwide. Furthermore, you will design and implement strategies to enhance ARPU and LTV by improving the overall value exchange for users, identifying high-value user segments through data analytics, and developing monetization strategies to drive revenue growth. Your role will also involve driving the expansion of MDForLives" presence in new and existing global markets, understanding market nuances, ensuring local relevance of growth initiatives, and collaborating with global teams to maintain consistency in execution while adapting to regional requirements. To succeed in this position, you should have proven experience in global growth management, a deep understanding of user acquisition, retention, and engagement strategies, proficiency in digital marketing platforms and tools, and a data-driven mindset with experience in analytics and growth modeling. Strong communication and collaboration skills are essential for effectively working across global teams.,
As the Global Events and Conferences Manager at Borderless Access, you will play a crucial role in the strategic planning, execution, and delivery of all global conferences, events, and webinars. Your responsibilities will include developing and executing the global events strategy, collaborating with cross-functional teams to define event objectives, managing all aspects of global events, coordinating event marketing strategies, and curating compelling event content. You will be expected to work with internal and external stakeholders to ensure that events align with business goals, raise brand awareness, generate leads, and strengthen relationships with key stakeholders. Post-event, you will conduct detailed analysis to evaluate attendee engagement, lead generation, ROI, and overall event performance. Continuous optimization of event strategies based on feedback and industry trends will also be a key part of your role. To excel in this position, you should have a Bachelor's degree in Marketing, Event Management, Communications, or a related field, along with 5-9 years of experience in managing global B2B events and conferences. Strong project management skills, experience with budgeting and vendor management, and excellent communication skills are essential. The ideal candidate will be a proactive and detail-oriented leader capable of managing multiple events simultaneously in a fast-paced, collaborative environment. Key platforms and tools that you will be working with include event management and hosting platforms like Cvent and Eventbrite, webinar platforms such as Zoom Webinars and GoToWebinar, marketing automation tools like HubSpot and Marketo, CRM platforms like Salesforce and Zoho CRM, as well as project management tools and event analytics tools. Your performance in this role will be measured based on key performance indicators including event attendance and participation, lead generation, event ROI, brand awareness, customer and partner engagement. This position offers an exciting opportunity to drive business growth and brand awareness through exceptional event management skills. To apply for this position, please share your resume at nisha.a@borderlessaccess.com. Borderless Access Limited is a company known for its digital-first products and specialized online research services that connect brands with customer insights to create a positive business impact. With a strong presence in the market and a focus on delivering validated genuine customer insights, Borderless Access has established itself as a trusted partner for Fortune 100 clients and global clientele. The company values data security, privacy, and confidentiality, and is committed to maintaining industry-leading standards in these areas.,
About MDForLives MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals (AHPs), and Patients enAbout MDForLives MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals (AHPs), and Patients engaged in healthcare surveys, research studies, and medical insights. We bridge the gap between medical professionals, researchers, and organizations by offering valuable insights into the latest industry trends and patient care. Role Overview We are seeking a Global Communication and Social Media Specialist with a strong pharma background to enhance MDForLives brand presence, engagement, and partnerships. The ideal candidate will drive strategic brand collaborations and tie-ups with offline Self-Help Groups, Patient Advocacy Groups, Medical Communities, and Doctors Groups across global cities to boost brand recognition and grow our healthcare panel. Key Responsibilities Brand Communication & Content Strategy Develop and execute a strategic brand communication plan for HCPs, AHPs, and Patients across global markets. Craft and optimize medical and healthcare-focused content for social media, blogs, newsletters, and marketing campaigns. Ensure all communications align with pharmaceutical and healthcare industry standards, maintaining credibility and compliance. Manage MDForLives brand voice and messaging to establish trust and thought leadership among healthcare professionals and patient groups. Social Media & Community Engagement Lead social media strategy for platforms like LinkedIn, Twitter, Facebook, and Instagram, focusing on medical professionals and patient advocacy. Develop organic and paid social campaigns to increase engagement, drive traffic, and encourage community participation. Monitor conversations and trends within the medical, pharma, and patient communities, ensuring real-time engagement and issue resolution. Foster relationships with healthcare influencers, medical thought leaders, and patient advocates to strengthen MDForLives credibility. Brand Partnerships & Tie-Ups (Most Critical Component) Identify and establish partnerships with global offline: Self-Help Groups (Mental health, chronic disease support, disability support, etc.) Patient Advocacy Groups (Cancer, Diabetes, Rare Diseases, etc.) Doctors Groups and Associations (Medical societies, local physician groups, hospitals) Allied Healthcare Professionals (AHPs) Groups (Nurses, physiotherapists, dietitians, etc.) Develop partnership models to increase MDForLives brand awareness and credibility in the healthcare industry. Organize offline and online events, webinars, and knowledge-sharing sessions with partner groups. Build and execute strategic tie-ups for long-term brand advocacy and panel expansion. Panel Growth & User Acquisition Align branding efforts with MDForLives panel growth strategy, ensuring an increase in HCPs, AHPs, and Patients signing up for surveys. Leverage partnerships to onboard doctors, healthcare professionals, and patient groups into the MDForLives community. Analyze and optimize branding initiatives for better engagement and conversion rates. Analytics & Performance Tracking Monitor brand performance metrics, engagement rates, and campaign ROI using social media analytics and marketing tools. Generate insights and reports on brand sentiment, engagement trends, and user growth to refine strategies. Required Qualifications & Skills 2-3 years of experience in Pharma, Healthcare, or Life Sciences marketing/communications. Strong understanding of medical and healthcare terminologies used in HCP, AHP, and patient surveys. Proven experience in brand communication, social media strategy, and content marketing within the healthcare industry. Experience in building partnerships with healthcare-related communities, organizations, or advocacy groups. Excellent written and verbal communication skills with a deep understanding of medical content marketing. Familiarity with compliance and regulatory considerations for healthcare marketing and communications. Ability to manage multiple projects, work cross-functionally, and drive brand initiatives across different regions. Hands-on experience with social media management tools, analytics, and digital marketing strategies. Preferred Skills & Additional Requirements Experience in global brand positioning in the healthcare or pharma sector. Ability to collaborate with KOLs (Key Opinion Leaders) and Medical Influencers. Event management experience for healthcare conferences, patient summits, or medical webinars. Basic understanding of SEO, PPC, and paid media campaigns for healthcare brands. Show more Show less
About the Role At Borderless Access, we are building high-impact, insight-ready global communities through our panel brands - The Panel Station(consumers),MDForLives(healthcare professionals), andThe Expert Cafe(business professionals). As ourUsage & Retention Manager, you will take chargeafter panelist registrationand own the full journey of activation, profiling, engagement, reactivation, and long-term retention. Your goal: to ensure that registered panelists become active, well-profiled, and long-lasting contributors to our research ecosystem. This is apost-acquisition growth role, not responsible for media spends or sign-ups, but for drivingvalue, activity, and LTVfrom already acquired panelists. Who Should Apply We are especially interested in candidates currently working in: Telecom / OTT / Subscription businesses Roles: U&R Manager, CRM Manager, Subscriber Engagement Manager Companies: Jio, Airtel, Tata Play, Netflix, SonyLiv, Zee5, Amazon Prime Video etc EdTech, Fintech, or HealthTech Platforms Roles: User Retention Manager, Growth (Post-Onboarding), Lifecycle Manager Companies: Byjus, Unacademy, Razorpay, Paytm, Practo, PharmEasy Consumer Apps or Loyalty Platforms Roles: Engagement & Retention Lead, App Growth Manager, Customer Success (B2C) Companies: CRED, Meesho, Swiggy, Zepto, Payback, Flipkart Supercoins Market Research or Panel Companies Roles: Panel Manager, Community Engagement Lead, Online Panel Executive Companies: Dynata, Toluna, Kantar Profiles, NielsenIQ If your background includesmanaging communities,retaining platform users,profiling digital audiences, or driving repeat usage through lifecycle strategies, this role could be a perfect fit. Key Objectives MaximizeMonthly Active Panelists (MAU) Increasesurvey completes per panelist Driveprofiling completionto 100% Reducepanelist dormancy and churn Improvepanel quality, engagement, and retention Core Responsibilities Panelist Activation & Usage Design and optimize first-activity journeys post-registration Drive dashboard logins, profile starts, survey attempts using behavior nudges Profiling Strategy & Execution Own all profiling journeys and logic for TPS and MDFL Ensure profilers are functional, relevant, and aligned with sampling needs Run ad hoc profilers to enrich targeting and panel value Reactivation & Win-Back Programs Design lifecycle journeys and campaigns for inactive users Use CEP / CRM tools (email, SMS, push) to recover drop-offs and dormant panelists Engagement Campaigns Run activities like polls, contests, quizzes to sustain panelist interest Increase emotional brand connection, especially with HCPs and experts Analytics & Feedback Loops Monitor KPIs: MAU%, churn rate, profiling % Recommend product/content/process improvements for higher retention What You Bring 810 years of experience in user engagement, lifecycle marketing, CRM, or community retention roles Strong execution skills with CRM tools like WebEngage, MoEngage, Clevertap, Braze A/B testing mindset and familiarity with GA4, Mixpanel, or cohort analysis Ability to work cross-functionally with product, content, design, and tech Experience in fast-moving, KPI-oriented businesses with large user bases Excellent communication and user empathy Why Join Borderless Access We are a technology-driven insights and global panel access company operating in 40+ countries. We are reshaping the way consumer and healthcare research is conducted using AI, human insight, and digital engagement. You will work on meaningful global brands that impact products, innovation, and decisions every day. Show more Show less
About The Role We are seeking a dynamic and detail-oriented Financial Controller with 6–9 years of post-qualification experience to lead the financial reporting and accounting function. The ideal candidate should be a qualified Chartered Accountant with hands-on experience in book closure, financial reporting, and a deep understanding of accounting standards (IGAAP and Ind AS). The role requires a strong grip on accuracy, compliance, internal controls, ERP management, and process improvement. Key Responsibilities Lead the preparation and finalization of monthly, quarterly, and annual financial statements along with detailed schedules in compliance with applicable accounting standards and regulatory requirements. Ensure timely and accurate book closure and reconciliations (including revenue, expenses, fixed assets, etc.). Oversee the general ledger, accounts payable/receivable, and fixed asset accounting functions. Interpret and implement Ind AS/IFRS and ensure proper documentation and disclosures. Monitor and improve the provisioning process in consultation with business teams, ensuring accurate and timely recognition of provisions. Own and manage the master data in the ERP system, ensuring data integrity, consistency, and accuracy across financial processes. Establish and maintain accounting policies and standard operating procedures (SOP’s) in alignment with industry best practices. Ensure robust internal controls and drive accounting best practices across the organization. Coordinate with auditors (statutory, internal, and tax) and ensure successful completion of audits with timely resolution of issues. Prepare and present management reports including variance analysis and key financial insights. Support tax and compliance requirements in coordination with consultants and internal teams. Collaborate with cross-functional teams (FP&A, legal, operations, etc.) for business decision-making support. Key Requirements Qualified Chartered Accountant with 6–9 years of post-qualification experience in a similar role. Strong hands-on experience in bookkeeping, finalization of accounts, and preparation of financial statements. In-depth knowledge of Indian Accounting Standards (IGAAP & Ind AS) and IFRS. Proven experience in monitoring and enhancing the provisioning process with cross-functional coordination. Demonstrated experience in ERP systems (Oracle/MS Dynamics/Tally ERP), with ownership of master data governance. Strong understanding of internal controls, compliance, and audit processes. Analytical mindset with excellent attention to detail and a problem-solving approach. Strong communication and interpersonal skills to liaise with internal and external stakeholders and senior business / functional leaders Preferred Experience Prior experience of handling controllership function in a mid sized organization or a fast-paced startup environment or leading the audits in Big 4 Exposure to overseas branch & subsidiary accounting Experience in handling due diligence or supporting M&A activities is a plus. Job Type: Full Time Job Location: Bangalore
Job Description Develop and execute SEO strategies covering Technical SEO, On-Page SEO, and Off-Page SEO to enhance organic traffic and rankings. Conduct comprehensive technical audits, resolving crawlability, indexation, Core Web Vitals, and structured data issues. Optimize website architecture, internal linking, robots.txt, XML sitemaps, hreflang, and canonicalization. Implement App Store Optimization (ASO) for mobile apps and YouTube SEO for video content discoverability. Leverage AI-driven SEO techniques, using generative AI tools to enhance content relevance and ranking. Perform keyword research, competitor analysis, and content gap analysis to drive content strategy. Improve meta tags, headings, schema markup, image SEO, and URL structures for on-page optimization. Manage ethical link-building strategies, guest posting, PR outreach, and backlink analysis to strengthen domain authority. Analyze SEO performance using Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, and Screaming Frog. Monitor Google algorithm updates and apply the latest SEO best practices. Required Skills Good understanding & working knowledge of google Schema Tags, Google rich snippets, Optimization for Featured Snippets, Voice Search Optimization Etc., have a good understanding of Technical SEO, Video SEO, App Store Optimization, YouTube Marketing & Everything Latest in the market. have a deeper understanding of GA4, Search console, Google My Business, Google Tag Manager, Google Trends, Ahref, SEM Rush, SEO MOZ, Firebase Analytics, Appsflyer or any other tool (for ASO), and YouTube Studio (for YouTube SEO). Should have Very strong knowledge in Generating Qualified Leads both for B2B & B2C Target group. Should have working experience in doing SEO for both Product Based and Service Based websites and achieved good ranking and leads. Have good knowledge of CMS platforms like WordPress, webflow, Weebly, Shopify, Magento, etc & deeper understanding of tools like Elementor, Yoast SEO etc. Should have done A/B testing with the content & SEO strategies, especially with landing pages, content formats (Text, video, image) and target groups. Should have a good understanding of conducting and utilizing webinars, podcasts content for organic growth. Expertise in Core Web Vitals, page speed optimization, mobile-first indexing, and structured data implementation. Strong knowledge of website crawling, indexation, JavaScript SEO, and log file analysis. Experience with server-side SEO, CDN optimization, and cloud-based hosting solutions. Deep understanding of keyword research, content optimization, metadata, and internal linking. Hands-on experience in content gap analysis, URL optimization, and AI-powered content strategies. Strong background in high-quality link-building strategies, outreach, and PR-driven SEO. Expertise in backlink audits, disavow management, and competitive backlink analysis. Knowledge of brand mentions, social signals, and influencer collaborations to boost authority. Basic knowledge of HTML, CSS, JavaScript for SEO optimization.
As a Product Manager at Borderless Access, you will play a pivotal role in driving the vision, planning, and execution of our research-tech products. Your responsibilities will involve closely engaging with internal teams, clients, vendors, and users to ensure alignment between business objectives, market requirements, and digital product innovation. You will be tasked with overseeing the entire product lifecycle, from feasibility assessment and scoping to delivery, go-live, and impact tracking, all while focusing on enhancing user experience and fostering business growth. Your key responsibilities will include defining product outcomes centered around key performance indicators such as conversions, completes, MRC growth, and retention. You will conduct feasibility studies, prioritize features for roadmap sprints, and leverage competitive analysis and market research to identify opportunities for innovation, including initiatives driven by artificial intelligence. Additionally, you will translate business requirements into structured features/epics and create delivery plans to ensure successful execution. In terms of execution and process management, you will lead end-to-end sprint planning and execution in collaboration with Scrum Masters and engineering pods. You will oversee User Acceptance Testing (UAT), go-live readiness, and post-launch reviews to measure outcomes against stakeholder expectations. Tracking and reporting key performance indicators to the leadership team will be crucial, ensuring alignment with business efficiency and revenue goals. Furthermore, you will continuously refine user experiences based on customer feedback and platform metrics. Stakeholder engagement will also be a key aspect of your role, involving collaboration with clients, vendors, integrators, and internal teams to guide feature delivery. You will align product updates with broader business process improvements and operational efficiency, while maintaining effective communication across customer success, delivery, and tech teams throughout the product lifecycle. To qualify for this position, you should have 6-10 years of experience in product management, preferably within digital, platform delivery, or research-tech environments. Strong expertise in feasibility assessment, scoping, strategic planning, and stakeholder alignment is essential. Proficiency in tools such as JIRA, Confluence, analytics dashboards, Figma, and product discovery frameworks is required. Exceptional communication, critical thinking, and decision-making skills are a must, along with a proven track record of leading product strategy and delivering measurable business impact. A Master's in Business Administration is preferred. Preferred experience includes exposure to digital research platforms, panel recruitment, survey distribution, or global consumer insights systems, as well as working with data teams on audience segmentation and predictive analytics. Demonstrated success in launching features that drive engagement, retention, and operational scale across digital platforms will be advantageous. This role reports to the Head of Products or Director of Platform Strategy.,
Associate Manager Brand Communication & Social Media Role Overview The Associate Manager Brand Communication & Social Media will be responsible for designing and executing a full-funnel content and social media strategy for The Panel Station (TPS). This role combines content strategy, content development, agency management, influencer partnerships, and performance-driven social media marketing to drive panelist recruitment, activation, and retention . The candidate will act as a bridge between brand communication and growth , ensuring all content initiatives deliver measurable business outcomes. Key Objectives Content Strategy & Funnel Development Design and execute a funnel-based content plan (awareness ? consideration ? registration ? retention). Ensure all content directly supports panel recruitment and active user growth . Content Creation & Scale Develop high-quality, platform-relevant content assets. Manage and recruit content agencies to produce scalable assets (blogs, videos, creatives, campaigns). Social Media & Influencer Marketing Build an integrated organic + paid social media strategy across Meta, Instagram, X, LinkedIn, YouTube, etc. Recruit and manage influencers to amplify reach and drive high-quality traffic. Brand Communication Strengthen TPSs positioning as a Co-Create Whats Next brand. Ensure consistent messaging across content, social, and influencer channels. Performance & Optimization Track content and campaign performance across channels. Run content gap analyses, optimize distribution, and refine strategy based on insights. Ownership Areas End-to-end content marketing lifecycle for TPS (ideation ? creation ? distribution ? measurement). All social media handles and community touchpoints for TPS. Management of external agencies, freelancers, and influencer partners . Collaboration with panel acquisition, nurturing, and retention teams to align messaging with panel growth targets. Responsibilities Content Funnel Strategy : Build monthly/quarterly content calendars mapped to recruitment and engagement funnels. Hands-On Content Development : Create blogs, posts, emailers, short-form video briefs, and campaign narratives. Agency Management : Identify, onboard, and manage agencies/freelancers for large-scale content production. Influencer Recruitment & Collaboration : Identify relevant micro- and mid-tier influencers globally, negotiate campaigns, and ensure content authenticity. Social Media Marketing : Scale organic presence with engaging, share-worthy content. Manage paid campaigns on social platforms for acquisition and engagement. Performance Analytics : Monitor traffic, CTR, CPL, engagement, DAU/MAU lift, and content ROI. Content Gap & Market Analysis : Conduct regular audits to identify what content resonates most with TPSs panelists across regions. Campaign Innovation : Launch experimental content series, user-generated content (UGC) campaigns, and influencer-led storytelling formats. Accountabilities (KPIs) Panel Recruitment Metrics Achieve X% increase in monthly registrations from content-led campaigns. Target CPL (cost per lead) from social media/influencers below benchmark. Content Performance % increase in organic traffic driven by content. Blog/article/video engagement rate (avg. time on page, CTR, shares). Social Media Metrics Growth in followers and engagement rate (likes, shares, comments, saves). Reach, impressions, and traffic conversions from paid campaigns. Influencer Program ROI % contribution of influencer-led campaigns to traffic/panel recruitment. Number of influencer collaborations per month Brand Health Metrics Consistency of brand voice across campaigns. Improvement in recognition of TPSs positioning as Co-Create Whats Next. Candidate Profile 46 years of experience in content marketing, social media, or brand communication , ideally in consumer internet, market research, or panel/community-based businesses . Strong experience in content funnel planning and growth-oriented campaigns . Hands-on ability to create/write/edit content across formats. Proven track record in agency/vendor management . Exposure to social media paid advertising and influencer collaborations. Analytical mindset with experience in GA4, social analytics tools, and content performance tracking . Show more Show less