Key Responsibilities Manage market research projects from an operational standpoint Coordinate with internal and external stakeholders to successfully complete projects Manage project fieldwork and maintain records Handle vendor negotiations and onboarding for projects Finalize vendor costs and ensure closure of purchase orders (POs) Finalize client invoices in coordination with relevant teams Ensure timely completion and closure of projects Monitor fieldwork for both online and offline surveys Conduct test link checks, live link checks, and launch studies using DIY tools (Lucid, CINT, PureSpectrum, etc.) Track project progress and provide regular updates to stakeholders Perform other duties as assigned and help other team members when needed About Company: Borderless Access is an award-winning insights solutions company with digital-first products and solutions for agile research. Driven by technology and consumer analytics, we are a market research company that provides access to the experiences and life moments of consumers. Show more Show less

Please do not apply if you do not have B2C or D2C Digital Marketing Experience About the Role - We are looking for a results-driven Digital Marketing Senior Manager to own and scale user acquisition and growth campaigns for The Panel Station, MDForLives and The Expert Cafe, along with owning and delivering User Acquisition Projects for some of our Clients. This role will manage end-to-end paid media strategies, execute multi-geo campaigns, and optimize across platforms to drive high-quality user / panelist registrations and conversions, delivering measurable outcomes aligned to business KPIs. You will work cross-functionally with business managers, content, design, analytics, SEO, affiliate teams, tech and product teams and will be directly responsible for ensuring that performance marketing contributes to user / panel growth, reactivation, and retention while maintaining ROI, cost efficiency, and panelist quality. Key Responsibilities Campaign Strategy & Execution Plan, execute, and scale paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, Programmatic, Native Ads, DFAs and other performance platforms. Drive quality panelist acquisitions through campaigns tailored to the target audience of each brand (consumers, healthcare professionals, and business experts). Collaborate with brand and panel operations teams to design campaigns aligned with geo-demographic targeting, profiling depth, and panel quality requirements. Optimization & Analytics Own campaign setup, audience segmentation, ad placement, bidding, budget allocation, A/B testing, and retargeting strategies. Continuously optimize campaigns to improve KPIs: cost-per-acquisition (CPA), cost-per-complete (CPC), conversion rates, retention, and LTV. Set up and manage tracking systems (Google Analytics, UTM tracking, conversion pixels, event triggers) to ensure accurate attribution. Landing Page & Funnel Optimization Work with product/design teams to optimize landing pages and user flows for conversion. Conduct experiments and analyze behavior to reduce bounce rates and drop-offs across funnel stages. Budgeting & Reporting Manage monthly and quarterly performance marketing budgets across all panel brands. Deliver weekly and monthly performance reports with actionable insights and growth recommendations. Paid + Organic Integration: Collaborate with the social media and content marketing teams to ensure paid campaigns support and scale organic initiatives. Leverage high-performing content into paid formats and boost organic posts strategically. Key Skills & Competencies: . 8–10 years of hands-on experience in paid digital marketing channels and performance marketing for B2C products, global user acquisition, or panel-based businesses. Expertise in platforms: Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display, and programmatic. Strong knowledge of Google Analytics (GA4), Google Tag Manager, UTM tracking, and performance attribution models. Experience in CRO, A/B testing, and user funnel analysis. Solid understanding of CPL, CPA, CPC, and ROAS performance metrics. Experience running global/multi-lingual campaigns in geographies such as India, Southeast Asia, Middle East, LATAM, Africa, and the US. Familiarity with healthcare, consumer behavior, or expert/B2B targeting is a plus. Excellent communication, project management, and stakeholder coordination skills. Bonus: Experience with affiliate networks or performance partnerships. Who You Are - . Data-driven with a growth hacker mindset Detail-oriented and thrives in fast-moving environments A strategic thinker who’s equally comfortable executing and optimizing Obsessed with results, experimentation, and continuous learning Passionate about consumer insights, healthcare impact, and expert engagement What You’ll Achieve in 6–12 Months . Deliver double-digit MoM growth in high-quality panelist registrations Improve paid channel contribution to survey completes and engagement Lower acquisition costs while improving LTV and retention rates Build scalable performance playbooks for cross-brand use Show more Show less

About the Role At Borderless Access, we are building high-impact, insight-ready global communities through our panel brands - The Panel Station (consumers), MDForLives (healthcare professionals), and The Expert Cafe (business professionals). As our Usage & Retention Manager, you will take charge after panelist registration and own the full journey of activation, profiling, engagement, reactivation, and long-term retention. Your goal: to ensure that registered panelists become active, well-profiled, and long-lasting contributors to our research ecosystem. This is a post-acquisition growth role, not responsible for media spends or sign-ups, but for driving value, activity, and LTV from already acquired panelists. Who Should Apply? We are especially interested in candidates currently working in: Telecom / OTT / Subscription businesses Roles: U&R Manager, CRM Manager, Subscriber Engagement Manager Companies: Jio, Airtel, Tata Play, Netflix, SonyLiv, Zee5, Amazon Prime Video etc EdTech, Fintech, or HealthTech Platforms Roles: User Retention Manager, Growth (Post-Onboarding), Lifecycle Manager Companies: Byju’s, Unacademy, Razorpay, Paytm, Practo, PharmEasy Consumer Apps or Loyalty Platforms Roles: Engagement & Retention Lead, App Growth Manager, Customer Success (B2C) Companies: CRED, Meesho, Swiggy, Zepto, Payback, Flipkart Supercoins Market Research or Panel Companies Roles: Panel Manager, Community Engagement Lead, Online Panel Executive Companies: Dynata, Toluna, Kantar Profiles, NielsenIQ If your background includes managing communities, retaining platform users, profiling digital audiences, or driving repeat usage through lifecycle strategies, this role could be a perfect fit. Key Objectives Maximize Monthly Active Panelists (MAU) Increase survey completes per panelist Drive profiling completion to 100% Reduce panelist dormancy and churn Improve panel quality, engagement, and retention Core Responsibilities Panelist Activation & Usage Design and optimize first-activity journeys post-registration Drive dashboard logins, profile starts, survey attempts using behavior nudges Profiling Strategy & Execution Own all profiling journeys and logic for TPS and MDFL Ensure profilers are functional, relevant, and aligned with sampling needs Run ad hoc profilers to enrich targeting and panel value Reactivation & Win-Back Programs Design lifecycle journeys and campaigns for inactive users Use CEP / CRM tools (email, SMS, push) to recover drop-offs and dormant panelists Engagement Campaigns Run activities like polls, contests, quizzes to sustain panelist interest Increase emotional brand connection, especially with HCPs and experts Analytics & Feedback Loops Monitor KPIs: MAU%, churn rate, profiling % Recommend product/content/process improvements for higher retention What You Bring 8–10 years of experience in user engagement, lifecycle marketing, CRM, or community retention roles Strong execution skills with CRM tools like WebEngage, MoEngage, Clevertap, Braze A/B testing mindset and familiarity with GA4, Mixpanel, or cohort analysis Ability to work cross-functionally with product, content, design, and tech Experience in fast-moving, KPI-oriented businesses with large user bases Excellent communication and user empathy Why Join Borderless Access? We are a technology-driven insights and global panel access company operating in 40+ countries. We are reshaping the way consumer and healthcare research is conducted using AI, human insight, and digital engagement. You will work on meaningful global brands that impact products, innovation, and decisions every day. Show more Show less