Digital Marketing Lead

Digital Marketing Lead – B2B & Social Media Strategy

Location:

Company:

Employment Type:

Who We Are

Pet Tools Pvt. Ltd.

engineering excellence with modern marketing innovation

About the Role

Pet Tools Pvt. Ltd.

2–3 years of hands-on experience

This is a great opportunity for a motivated marketer to take ownership of campaigns, contribute ideas, and make a visible impact on brand growth.

Key Responsibilities

Digital Marketing

• Plan, execute, and monitor multi-channel digital marketing campaigns across platforms such as

  LinkedIn, Facebook, and Google Ads

  .
• 
  
• Manage the company’s

  online presence

  — website updates, SEO activities, and digital brand consistency.
• 
  
• Analyze campaign metrics and performance data to track results, measure ROI, and optimize campaigns.
• 
  
• Assist in creating

  email campaigns, landing pages, and lead generation initiatives

  for sales support.

Social Media Strategy

• Develop and execute a

  content and engagement strategy

  for LinkedIn and Facebook tailored to B2B audiences.
• 
  
• Create or coordinate high-quality content (posts, graphics, videos, case studies) that highlights Pet Tools’ products, achievements, and brand story.
• 
  
• Manage community engagement — responding to comments, inquiries, and interactions professionally and promptly.
• 
  
• Monitor competitors and industry trends to keep our digital strategy current and relevant.

Brand & Content Marketing

• Support brand-building initiatives, product launches, and trade event promotions.
• 
  
• Collaborate with internal teams (sales, product, and design) to ensure consistent messaging across all communication channels.
• 
  
• Maintain a content calendar and ensure timely execution of campaigns.

Analytics & Reporting

• Track KPIs such as reach, engagement, traffic, and lead generation.
• 
  
• Prepare monthly marketing performance reports with insights and improvement suggestions.
• 
  
• Use tools like

  Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager

  to guide decisions.

Qualifications & Skills

Required:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 
  

• 2–3 years

  of experience in digital marketing or social media management (preferably in a B2B/manufacturing setup).
• 
  
• Proficiency with

  LinkedIn Ads, Facebook Ads, Google Analytics, and SEO fundamentals

  .
• 
  
• Strong communication and content-writing skills.
• 
  
• Ability to handle multiple campaigns, manage time efficiently, and work cross-functionally.

Preferred:

• Experience with

  graphic design tools

  (e.g., Canva, Adobe Creative Suite).
• 
  
• Understanding of

  lead generation strategies

  in B2B markets.
• 
  
• Familiarity with

  email marketing platforms

  like Mailchimp or HubSpot.

Why Join Pet Tools?

• Work on impactful marketing projects in a fast-evolving manufacturing industry.
• 
  
• Get hands-on exposure to B2B marketing strategies and digital campaign management.
• 
  
• Collaborate with technical and business teams to bring creative ideas to life.
• 
  
• Be part of a company that encourages innovation, ownership, and professional growth.