Digital Marketing Associate

Key Roles and Responsibilities:

1. Strategic Digital Marketing Planning

· Design and implement comprehensive digital marketing strategies tailored to the healthcare sector.

· Align marketing objectives with patient acquisition, service promotion, and reputation management.

· Allocate and optimize marketing budgets for ROI across digital channels.

2. Content and Media Campaign Development

Plan, script, and oversee production of:

· Doctor video testimonials: Highlight clinical excellence and trust.

· Patient/hospital service testimonials: Promote service quality and patient satisfaction.

· Short-form video bites for social media: Health tips, doctor interviews, surgical procedures (within privacy laws).

· Podcast episodes featuring hospital doctors: Promote expertise and reach targeted health-conscious audiences.

3. Social Media and Video Marketing

· Strategize, schedule, and post branded content across Facebook, Instagram, LinkedIn, YouTube, and Twitter.

· Promote video content (testimonials, podcast snippets, short reels) for patient engagement and service visibility.

· Utilize YouTube SEO and shorts to improve discoverability.

4. Website and SEO Management

· Manage hospital website content, ensuring accurate service listings and rich media integration (video, audio).

· Execute SEO best practices to increase organic visibility of doctors’ profiles, services, and content.

5. Paid Advertising and Lead Generation

· Run targeted campaigns on Google Ads, Meta Ads, and YouTube Ads for:

· Specific hospital services (e.g., cardiac check-ups, maternity care).

· Event promotions (health camps, webinars, live podcasts).

· Generate and track qualified patient leads using CRM tools.

6. Podcast Management and Promotion

· Develop podcast strategy: Topic selection, doctor scheduling, recording, and editing.

· Distribute podcasts on Spotify, Apple Podcasts, YouTube, and hospital platforms.

· Promote episodes using teasers, audiograms, and email campaigns.

7. Reputation and Brand Management

· Monitor online reviews and patient feedback across platforms (Google, Practo, Facebook, etc).

· Proactively manage the hospital’s brand voice and visual identity across digital platforms.

· Collaborate with doctors and patients for genuine testimonial content that aligns with branding goals.

8. Email Marketing and CRM Integration

· Send regular newsletters and promotional emails featuring new podcast episodes, video content, and service highlights.

· Segment and nurture patient databases based on interests and services used.

9. Analytics and Reporting

· Track KPIs across digital campaigns: traffic, leads, engagement, video views, and conversions.

· Use insights to optimize campaigns and content formats (e.g., which doctor testimonials drive more appointments).

10. Team Collaboration and Branding Compliance

· Coordinate with:

· Doctors and clinical departments for participation in media content.

· Legal and compliance teams to ensure privacy (HIPAA/MCI) in patient or testimonial content.

· Creative and production teams for content creation and branding alignment.

Education:

1. Bachelor’s Degree (Minimum). Master Degree (Preferred)

• Marketing, Communications, Business Administration, or a related field.
• Alternatively, degrees in Healthcare Administration, Public Health, or Health Communication with relevant marketing coursework.
• Certifications in digital marketing or healthcare marketing.

Skills:

1. Digital Marketing Skills

• SEO (Search Engine Optimization): Optimize hospital website content to improve organic search rankings.
• SEM (Search Engine Marketing): Managing paid ad campaigns (Google Ads, Bing Ads).
• Social Media Marketing: Creating and managing campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, and healthcare-focused communities.
• Content Marketing: Developing blogs, newsletters, patient education materials, videos, and other content tailored for patients and healthcare providers.
• Email Marketing: Designing and executing email campaigns for patient engagement, appointment reminders, and community outreach.
• Analytics & Reporting: Using tools like Google Analytics, social media insights, and CRM software to track and analyze campaign performance.
• Marketing Automation: Familiarity with CRM and marketing automation platforms like HubSpot, Salesforce.

2. Branding and Communication Skills

• Brand Management: Maintaining consistent hospital brand voice and messaging across all channels.
• Reputation Management: Monitoring and responding to patient reviews, online ratings, and public feedback.
• Crisis Communication: Skills in managing communication during healthcare emergencies or public health crises.
• Storytelling: Ability to craft compelling patient stories and hospital success narratives.
• Graphic Design Basics: Knowledge of design tools (e.g., Canva, Adobe Creative Suite) to create visual content.

3. Healthcare Industry Knowledge

• Understanding of healthcare regulations (HIPAA compliance for marketing materials).
• Familiarity with patient privacy laws and ethical considerations.
• Awareness of medical terminology and healthcare services offered by the hospital.
• Experience working with medical staff and understanding patient journey.

4. Soft Skills

• Project Management: Ability to coordinate multiple campaigns and collaborate with cross-functional teams.
• Analytical Thinking: Data-driven decision making.
• Creativity: Innovative approach to engage different patient demographics.
• Adaptability: Keeping up with fast-changing digital marketing trends and healthcare environment.
• Communication Skills: Strong interpersonal, presentation, and negotiation skills to engage with Internal & External clients effectively along with a strong leadership, communication, and decision-making skills.
• Candidates / Aspirants ready to relocate to Mysore on their own can also apply.
• Aspirants are requested to E-mail resume in MS word format only along with photograph and with details on current fixed salary + incentives if any and expected salary.
• Please super scribe as "Application for the post of Digital Marketing Associate at Manipal Hospital - Mysore" in Subject column when writing / sending / forwarding E-mail.
• Work Location - Mysore - Karnataka - India.
• Note* You can also text WhatsApp message to 9886300305 if we do not respond to your call or email.

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person