Digital Marketing Associate

INDIA

Permanent

2 - 6 (Yrs)

Bachelor's Degree

We are looking for Digital Marketing Manager who can exploit all aspects of digital marketing including social media marketing, content marketing, video marketing and Search engine Optimisation(SEO). Candidate should have a solid understanding of how each media channel works and how to optimise content so that it is engaging on those channels.

• To create Digital marketing strategies and campaigns and undertake all duties necessary to deliver such strategies and marketing objectives.
• Primary focus on Lead and Opportunity generation with focus on Organic and Inorganic Digital Lead generation initiatives
• Developing creative website content, promotional materials, knowledge material, presentations and other content
• Managing the production of digital and physical materials including leaflets, posters, flyers, newsletters, e-newsletters.
• Reports on various marketing campaigns to ensure effective communications.
• Strategizing and Managing Twitter, Linkedin and Facebook and other social media channels
• Working on Company and Product Blogs, Vlogs, Podcasts, Interviews and other engagement initiatives
• Strategizing, Increasing and Managing Digital Marketing Initiatives and SEO, website optimization
• Strategizing and achieving targets of Case Studies, Client Testimonials and references
• Provide regular information where necessary to assist with the compilation of reports for company.
• Create and distribute rollout communications for program updates, product enhancements news to internal and external stakeholders
• To comply with the overall requirements of the marketing requirements of product team and marketing teams
• To support the Sales & Marketing team to manage and supervise the Sales, administration, promotion, PR, as an independently profitable department and set performance standards for Sales & Marketing strategies.

Requirements:

• Digital Marketing Experience of 2 to 6 years in any SaaS based tool or platform, Experience with a HR, ERP, CRM or Business tool is plus
• Good Written and Verbal communication and skills
• Knowledge of Social Media Marketing and Website optimization tools and platforms. Must be hands-on with latest technology tools like Google Analytics, Marketing automation (HubSpot, Mail Chimp), Moz or hRef etc
• Ability to work Stand-alone as well as part of team
• Excellent writing skills for different materials from press releases to website copy(Blogs)
• Willing to learn new tools and technologies

Work Location – Navi Mumbai

Team – Pocket HRMS

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