Digital Marketing Associate

We're Hiring: Join Our Growing Team at Indian Edu Hub!

Indian Edu Hub (Ind Edu Hub Pvt Ltd), a leading online platform dedicated to connecting students with accredited online undergraduate (UG) and postgraduate (PG) programs in India, is expanding! Since our establishment in 2021, we have been committed to providing personalized guidance and expert mentorship to help students make informed decisions about their educational journey. We are looking for enthusiastic and motivated individuals to join our team and help shape the future of online education.

Job Title: Digital Marketing Associate

Location: Bangalore, India

Job Type : Full Time

Job Summary:

Indian Edu Hub is seeking a proactive and analytical Digital Marketing Associate to manage and optimize our digital marketing efforts. The role focuses heavily on Meta Ads management along with performance marketing, lead generation, and campaign analytics. The candidate will also collaborate closely with the Creative Department to drive results through innovative campaigns.

Key Responsibilities

• Plan, execute, and monitor performance marketing campaigns to meet lead and conversion targets.
• Manage and optimize Meta Ads (mandatory) and Google Ads campaigns.
• Oversee social media management for brand visibility and engagement.
• Work with Google Analytics (basic knowledge required) and Google Search Console for performance tracking and reporting.
• Support content creation and campaign planning using ChatGPT and other AI tools.
• Execute bulk SMS and WhatsApp campaigns for outreach and engagement.
• Source cold and targeted leads from different platforms to support sales objectives.
• Assist the Creative Department by providing market insights, briefs, and analytical feedback.
• Measure ROI of campaigns and prepare performance reports.
• Stay updated on digital marketing trends and competitor activities.

Qualifications & Skills

• 6 months to 1 year of proven experience in digital marketing.
• Manage and optimize Meta Ads (mandatory), Google Ads (mandatory), and other ad platforms (added advantage).
• Work with Google Analytics and Google Search Console (basic knowledge required) for performance tracking and reporting.
• Strong expertise in Meta Ads management (mandatory).
• Knowledge of Google Analytics and Google Search Console (basic).
• Familiarity with SEO (least priority but an added advantage).
• Experience with bulk SMS, WhatsApp campaigns, and lead purchase strategies.
• Good analytical skills to interpret data and optimize campaigns.
• Ability to work collaboratively with cross-functional teams.

What We Offer

• A dynamic work environment with opportunities to learn and grow.
• Exposure to end-to-end digital marketing campaigns and analytics.
• Opportunity to contribute to impactful campaigns at a growing organization.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Paid time off

Ability to commute/relocate:

• HSR Layout Sector 2, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Language:

• English (Preferred)
• Malayalam (Preferred)

Work Location: In person