Digital Marketing Associate

Role Overview:

1. CONTENT CREATION & BRAND MANAGEMENT (40%)

• Create engaging content for LinkedIn, Twitter, and blog posts.
• Design visual content using Canva/Figma (following brand guidelines).
• Write technical blogs explaining DSPM, data security, and compliance.
• Develop case studies, white papers, and product collateral.
• Maintain brand consistency across all touch points.

2. SOCIAL MEDIA & DIGITAL MARKETING (25%)

• Execute LinkedIn strategy targeting CISOs, CTOs, CIOs, CDPOs.
• Build the founder's brand as a thought leader.
• Run targeted LinkedIn campaigns for lead generation.
• Manage Twitter presence with industry insights.
• Track and optimize social media metrics.

3. BUSINESS DEVELOPMENT & SALES (25%)

• Identify and reach out to potential B2B clients.
• Qualify leads and set up demos.
• Support sales conversations with marketing materials.
• Maintain CRM and track pipeline.
• Achieve monthly lead generation targets.

4. STRATEGIC OUTREACH (10%)

• Connect with tech influencers for interviews/podcasts.
• Identify and apply for speaking opportunities at conferences.
• Build relationships with industry media.
• Coordinate webinars and virtual events.

REQUIRED SKILLS:

Technical Skills:

• LinkedIn Sales Navigator & LinkedIn Ads
• Content writing (B2B, technical)
• Canva/Figma for design
• Basic SEO/SEM knowledge
• Email marketing tools
• CRM systems (HubSpot/Zoho preferred)
• Analytics tools (Google Analytics, social media analytics)

Soft Skills:

• Excellent written and verbal communication
• Self-starter mindset (critical for startup success)
• Ability to learn quickly and adapt
• Strong networking and relationship-building skills
• Data-driven decision making
• Creative problem-solving

PREFERRED QUALIFICATIONS:

• Digital Marketing certification/diploma from a recognized institute.
• Portfolio demonstrating content creation abilities.
• Experience or training in B2B marketing.
• Understanding of SaaS/tech products.
• Knowledge of cybersecurity/compliance (bonus).

WHAT WE OFFER:

• Learning: Direct mentorship from founders
• Growth: Fast-track to Marketing Head role
• Impact: Shape marketing strategy from the ground up
• Culture: Women-friendly, innovation-driven environment