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Digital Marketing Analyst

3 years

0 Lacs

Pune Maharashtra India

Posted:1 month ago| Platform: Linkedin logo

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Skills Required

marketing support efficiency data research strategies planning strategy analysis pricing reporting analyze analytics ads crm reports optimization test metrics automation monitoring extract hubspot forecasting leadership excel visualization seo communication presentation

Work Mode

Remote

Job Type

Full Time

Job Description

We are looking for a dynamic Digital Marketing Analyst to support our Business Operations team in driving process efficiency, campaign performance insights, and marketing intelligence. You will play a key role in gathering, analyzing, and interpreting digital marketing and operational data to support informed decision-making across teams.


Key Responsibilities

  • Market & Competitor Research: Conduct qualitative and quantitative research on market trends, consumer behavior, and competitors’ strategies to support campaign planning and strategy development.
  • Competitor Analysis: Monitor competitor products, services, pricing, and go-to-market strategies to help shape positioning.
  • Performance Reporting: Analyze marketing data (Google Analytics, Meta Ads, CRM platforms) to track KPIs and provide actionable insights to internal teams.
  • Operations Support: Identify inefficiencies and gaps in internal operations processes; assist in streamlining workflows using data-driven approaches.
  • Client Reporting Dashboards: Build and maintain dashboards and reports to communicate campaign performance and ROI.
  • Campaign Optimization Support: Collaborate with the digital marketing team to analyze A/B test results, ad performance metrics, and recommend optimizations.
  • CRM & Automation Monitoring: Extract data from CRMs like GoHighLevel, HubSpot, or Zoho for funnel performance reviews and lead tracking.
  • Trend Forecasting: Assist the leadership team by forecasting trends and identifying business opportunities using analytics tools.


Skills Required

  • Proficiency in Excel, Google Sheets, and Data Visualization tools (e.g., Data Studio)
  • Familiarity with Google Analytics, Meta Ads Manager, and SEO tools
  • Basic knowledge of CRM tools (e.g., GoHighLevel, HubSpot).
  • Strong understanding of digital marketing funnels and KPIs.
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects simultaneously with attention to detail.


Qualifications

  • Bachelor’s degree in Business Analytics, Marketing
  • MBA in marketing
  • 2–3 years of experience in a digital marketing agency, preferably with international clients


Work Mode: Remote

Shift :10:30 -7:30 PM


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