Marketing Analyst

We are looking for a dynamic Marketing Analyst to support our Business Operations team in driving process efficiency, campaign performance insights, and marketing intelligence. You will play a key role in gathering, analyzing, and interpreting digital marketing and operational data to support informed decision-making across teams.

Key Responsibilities

• Market & Competitor Research:

  Conduct qualitative and quantitative research on market trends, consumer behavior, and competitors strategies to support campaign planning and strategy development.

• Competitor Analysis:

  Monitor competitor products, services, pricing, and go-to-market strategies to help shape positioning.

• Performance Reporting:

  Analyze marketing data (Google Analytics, Meta Ads, CRM platforms) to track KPIs and provide actionable insights to internal teams.

• Operations Support:

  Identify inefficiencies and gaps in internal operations processes; assist in streamlining workflows using data-driven approaches.

• Client Reporting Dashboards:

  Build and maintain dashboards and reports to communicate campaign performance and ROI.

• Campaign Optimization Support:

  Collaborate with the digital marketing team to analyze A/B test results, ad performance metrics, and recommend optimizations.

• CRM & Automation Monitoring:

  Extract data from CRMs like GoHighLevel, HubSpot, or Zoho for funnel performance reviews and lead tracking.

• Trend Forecasting:

  Assist the leadership team by forecasting trends and identifying business opportunities using analytics tools.
  

Skills Required

• Proficiency in

  Excel, Google Sheets, and Data Visualization tools

  (e.g., Data Studio)
• Familiarity with

  Google Analytics, Meta Ads Manager, and SEO tools

• Basic knowledge of

  CRM tools

  (e.g., GoHighLevel, HubSpot).
• Strong understanding of

  digital marketing funnels

  and

  KPIs

  .
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to manage multiple projects simultaneously with attention to detail.
  

Qualifications

• Bachelors degree in Business Analytics, Marketing
• MBA in Marketing
• 2- 3 years of experience in a similar analyst role, preferably in a digital marketing agency environment.

Work Mode

Timings