Digital Marketing Analyst

Law Offices of Keshab Raj Seadie, P.C

In this role, you will play a critical part in strengthening the firms online presence through strategic SEO initiatives, content optimization, performance analytics, and proactive management of social media channels. You will collaborate closely with the Marketing Director and the Legal Content Team to develop and execute data-driven campaigns that improve search rankings, increase web traffic, and generate qualified leads.

This position also requires the ability to work with and support the optimization of immigration software platforms, ensuring seamless alignment with marketing efforts and enhancing overall client engagement.

2-3 years of service

Key Responsibilities:

Search Engine Optimization (SEO)

• Conduct comprehensive keyword research and competitor analysis.
• Optimize website content, blog posts, landing pages, and metadata for search engines.
• Monitor and improve domain authority, page speed, backlink profile, and mobile responsiveness.
• Manage and update Google Search Console, Google My Business, and Bing Webmaster Tools.
• Identify SEO technical issues and work with web developers to resolve them.
• Track and report on SEO KPIs using tools such as Google Analytics and SEMrush.

Social Media Management:

• Manage daily posting across platforms: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
• Develop monthly content calendars with high-performing content pillars (immigration updates, client success, webinars, etc.).
• Create engaging captions, hashtags, and community polls using AI tools and Canva.
• Monitor engagement, respond to comments/messages, and build organic community growth.
• Analyze post-performance and adjust strategy to optimize reach and engagement.

Performance Analysis & Reporting

• Track campaign performance using GA4, Google Tag Manager, and Meta Business Suite.
• Provide monthly reporting on traffic, CTR, conversions, cost-per-lead, and ROI.
• Recommend data-driven improvements for organic and paid marketing strategies.

Preferred Qualifications

• Bachelors degree in Marketing, Communications, Digital Media, or related field.
• 1-3 years of experience in digital marketing, preferably in a law firm or professional services setting.
• Proven experience in

  SEO

  (on-page, off-page, and technical SEO).
• Familiarity with

  Google Analytics 4, Search Console, Tag Manager, and SEMrush.

• Strong command of

  Meta, LinkedIn, Instagram, and X/Twitter marketing.

• Ability to

  design content

  using

  Canva

  or other design tools.
• Bonus: Experience with

  email marketing

  and

  Google Ads

  (Search & Display).

Working Hours: