Digital Marketing Analyst

Position Summary:

Digital Marketing Analyst

Key Responsibilities:

Search Engine Optimization (SEO)

• Conduct comprehensive keyword research and competitor analysis.
  
• Optimize website content, blog posts, landing pages, and metadata for search engines.
  
• Monitor and improve domain authority, page speed, backlink profile, and mobile responsiveness.
  
• Manage and update Google Search Console, Google My Business, and Bing Webmaster Tools.
  
• Identify SEO technical issues and work with web developers to resolve them.
  
• Track and report on SEO KPIs using tools such as Google Analytics and SEMrush.
  

Social Media Management

• Manage daily posting across platforms: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
  
• Develop monthly content calendars with high-performing content pillars (immigration updates, client success, webinars, etc.).
  
• Create engaging captions, hashtags, and community polls using AI tools and Canva.
  
• Monitor engagement, respond to comments/messages, and build organic community growth.
  
• Analyze post performance and adjust strategy to optimize reach and engagement.
  

Performance Analysis & Reporting

• Track campaign performance using GA4, Google Tag Manager, and Meta Business Suite.
  
• Provide monthly reporting on traffic, CTR, conversions, cost-per-lead, and ROI.
  
• Recommend data-driven improvements for organic and paid marketing strategies.
  

Preferred Qualifications:

• Bachelors degree in Marketing, Communications, Digital Media, or related field.
  
• 1–3 years of experience in digital marketing, preferably in a law firm or professional services setting.
  
• Proven experience in

  SEO

  (on-page, off-page, and technical SEO).
• Familiarity with

  Google Analytics 4, Search Console, Tag Manager, and SEMrush

  .
• Strong command of

  Meta, LinkedIn, Instagram, and X/Twitter marketing

  .
• Ability to

  design content

  using

  Canva

  or other design tools.
• Bonus: Experience with

  email marketing

  and

  Google Ads

  (Search & Display).

Soft Skills:

• Analytical mindset with creative flair.
  
• Excellent written and verbal communication.
  
• High attention to detail and ability to work independently.
  
• Passion for immigration law, multiculturalism, and helping others succeed in the U.S.
  

Why Join Us?

• Be part of a mission-driven law firm helping immigrants achieve the American Dream.
  
• Learn from a tight-knit team of legal and marketing professionals.
  
• Work in a fast-paced, purpose-filled environment in the heart of NYC.
  For more about us: www.greencardmaker.com