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Digital Marketing Analyst

Digital Marketing Analyst

Tech Data

5 - 10 years

2 - 6 Lacs

mumbai

Posted:-1 days ago| Platform:

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Skills Required

digital marketing digital email marketing customer engagement distribution change management content creation monthly reports campaign management marketing marketing campaigns employee engagement b2b campaigns onboarding communication skills crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Partner & Customer Engagement

Design and execute digital marketing campaigns to increase usage of the partner portal and mobile app.
Develop compelling content (emails, banners, videos, toolkits) to promote key features and updates.
Collaborate with partner teams to gather insights and create targeted outreach strategies.

Internal Change Management

Lead change enablement activities to drive adoption of internal digital tools (e.g., CRM, Dashboards, Automation tools).
Identify employee pain points and develop interventions to overcome resistance to change.
Plan and deliver engaging communication and training content tailored to user personas.

Analytics & Reporting

Track and analyze adoption metrics across platforms and audiences.
Create dashboards and monthly reports with actionable insights for leadership.
Use data to continuously refine campaigns and change strategies.

Cross-Functional Collaboration

Work closely with Product, Marketing, Sales, IT, and HR teams to align efforts.
Act as the voice of the user, bringing partner and employee feedback into platform improvement discussions.
Support user testing, feedback loops, and continuous improvement initiatives.

Key Skills & Qualifications:

5+ years of experience in digital marketing, change management, or a communications-related role.
Strong content creation skills including copywriting, visual storytelling, and campaign management.
Experience with digital tools like CRM systems, analytics platforms, and email marketing tools.
Excellent interpersonal and communication skills; able to influence and engage diverse audiences.
Strong analytical mindset with the ability to interpret metrics and measure impact.
Familiarity with digital adoption platforms, employee engagement tools, or user onboarding strategies is a plus.

Experience working in tech distribution, B2B environments, or partner ecosystems is advantageous.

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