Digital Marketing Analyst

As a skilled Digital Marketing Analyst at Cascade Headway, you will play a crucial role in enhancing the company's online presence, managing impactful campaigns, and driving business growth across various digital channels. Key Responsibilities: - Develop and execute comprehensive digital marketing strategies encompassing SEO, PPC, social media, content marketing, and email marketing. - Utilize web crawling and data scraping techniques to gather insights for targeted campaigns and enhance SEO performance. - Manage and optimize campaigns to improve ROI, including both paid media and organic strategies. - Conduct competitor analysis, keyword research, and market trend analysis to refine campaigns effectively. - Create and curate engaging content for blogs, websites, and social media platforms. - Analyze performance data and provide actionable insights using analytics tools to optimize strategies. - Collaborate with teams across the company to align digital marketing efforts with overall business goals. Qualifications Required: - Proven experience in digital marketing with a successful track record in executing campaigns. - Mandatory degree in any related field. - Strong proficiency in web crawling and data scraping tools. - Expertise in SEO, including on-page and off-page optimization, keyword research, and technical SEO. - Experience with Google Ads, social media advertising, email marketing platforms, and analytics tools. - In-depth understanding of performance tracking, A/B testing, and conversion rate optimization. - Solid grasp of HTML, CSS, and web analytics. - Excellent communication and collaboration skills. - Ability to work independently, prioritize tasks, and manage time effectively. - Candidates only from Kerala will be considered. Cascade Headway offers: - Opportunities for career growth and advancement within the company. - Professional development opportunities such as training programs and workshops to enhance your skills and expertise. - Dynamic and collaborative work environment with a diverse team of talented professionals. - Competitive salary based on experience and performance. - Team-building activities and work-life balance support. Join our team and be part of our journey to success!,