You will be responsible for developing and executing comprehensive digital marketing strategies across various channels such as SEO, PPC, social media, content marketing, and email marketing. Your tasks will include using web crawling and data scraping techniques to gather insights for targeted campaigns, managing and optimizing campaigns for improved ROI, conducting competitor analysis and keyword research, and creating engaging content for blogs, websites, and social media platforms. Additionally, you will analyze performance data and provide actionable insights using analytics tools to optimize strategies, as well as collaborate with teams across the company to align digital marketing with overall business goals. To be successful in this role, you must have proven experience in digital marketing with a track record of successful campaigns and a degree in any related field. Strong proficiency in web crawling and data scraping tools is essential, along with expertise in SEO, Google Ads, social media advertising, email marketing platforms, and analytics tools. You should also have an in-depth understanding of performance tracking, A/B testing, and conversion rate optimization, as well as solid knowledge of HTML, CSS, and web analytics. Excellent communication and collaboration skills, the ability to work independently, prioritize tasks, and manage time effectively are also required. Candidates only from Kerala will be considered for this position. In return, you will have opportunities for career growth and advancement within the company, professional development opportunities, a dynamic and collaborative work environment, a competitive salary based on experience and performance, and team-building activities and work-life balance support. We believe in investing in our employees" success and well-being and are committed to providing a supportive and rewarding work environment. Join us and be part of our journey to success! You should possess a strong ability to convince and close deals, excellent verbal and written communication skills, the ability to work diligently under pressure, eagerness to learn about software and technology, and resilience in facing challenges and rejections. A post-graduation in Business, Marketing, or a related field is a plus.,
We are seeking a dynamic and creative Brand & Digital Marketing Executive to strengthen Cascade Headway’s brand across LinkedIn, social media platforms, and other digital channels. The role requires managing digital campaigns, content creation, and design, while also focusing on lead generation aligned with the company's needs . The candidate will play a crucial role in building our online visibility, generating qualified leads, and supporting business development through digital strategies Key Responsibilities Develop, execute, and monitor digital marketing strategies across LinkedIn, Facebook, Instagram, X (Twitter), and other relevant platforms. Create professional, engaging content (posts, blogs, graphics, and short videos) highlighting Cascade Headway’s services (Digital Transformation, Advisory, Auditing & Assurance, BPO, and Zoho Partner Solutions). Manage the company’s LinkedIn page and employees’ digital presence to maximize visibility and inbound leads. Design and implement targeted campaigns to generate qualified B2B leads as per company verticals and service offerings. Monitor and analyze campaign performance; prepare periodic reports with actionable insights. Work closely with the leadership team to align marketing activities with sales objectives. Maintain brand guidelines across all creatives and ensure consistency of communication. Coordinate with design/creative tools (Canva, Adobe Suite, or similar) to produce professional digital collateral. Requirements Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred). Proven experience (1–3 years) in digital marketing, social media management, and lead generation . Strong knowledge of LinkedIn marketing and B2B lead generation campaigns. Proficiency in tools like Canva, Adobe Creative Suite, Zoho Social (or similar platforms). Familiarity with CRM systems, preferably Zoho CRM, for lead tracking and nurturing. Strong analytical skills to measure KPIs and ROI of campaigns. Excellent written and verbal communication skills. Ability to work independently and in collaboration with cross-functional teams. Benefits Opportunity to work with an Authorized Zoho Partner and be part of high-value digital transformation projects across multiple industries. Exposure to international markets (India, Middle East, Europe) through digital brand presence and campaigns. Professional development through continuous learning and potential Zoho certifications. A collaborative environment where creativity and innovation are encouraged. Flexible opportunities for showcasing personal creativity in branding and campaigns. Competitive monetary benefits (to be discussed during the offer stage).
Company Description At Cascade Headway Pvt Ltd, we are more than just Business Pathfinders and Finance Software developers. Our aim is to enhance business efficiency and scalability with custom solutions to business needs. We are committed to being a key resource facilitator for various aspects of your enterprise, ensuring integrity and growth. Role Description This is a full-time on-site role for a Zoho Developer based in Kochi. The Zoho Developer will be responsible for developing, implementing, and customizing Zoho applications to meet the business requirements. Daily tasks include writing and testing code, debugging programs, and integrating Zoho services with other applications. The role also involves providing technical support, documenting processes and solutions, and collaborating with cross-functional teams to enhance system capabilities. Qualifications Experience with Zoho Creator, Zoho CRM, Zoho Analytics, and other Zoho applications Proficiency in coding languages such as Deluge, JavaScript, and SQL Strong problem-solving and debugging skills Ability to integrate Zoho services with third-party applications using APIs Excellent written and verbal communication skills Experience with project management and understanding business processes Bachelor’s degree in Computer Science, Information Technology, or related field