Skill required:
Marketing Operations - Social Media Sales & Marketing
Designation:
Delivery Operations Associate Manager
Qualifications:
BBA/Any Graduation
Years of Experience:
10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?
The Global Social Media Manager is the central strategic liaison with social media operations, responsible for driving unified social media execution across all global markets. This role ensures the centralized social media operations for account management and publishing are optimized, leveraging their understanding of platforms, algorithms, and consumer behavior to measure and optimize social performance. The focus is on executing global strategy into efficient, high-quality execution, managing agency relationships, and ensuring all social operations meets strict internal and regulatory standards. What is the direct impact of this role on the team or organization? By managing the social media governance and strategy deployment related to social operations and execution pipeline, this role directly ensures brand consistency, compliance, and operational efficiency across all CLIENT markets. The role directly impacts the seamless delivery of social operations and enhancing overall digital performance and protecting brand reputation globally. Innovation
- Identify opportunities to simplify, standardize, and scale social media practices globally.
- Lead exploration of new social platforms in line with CLIENT compliance principles.
- Lead exploration of new tools, technologies, and data capabilities to enhance social media and analytics sophistication, ensure the organization stays ahead of social trends
- Champion data-driven decision-making through integrated analytics and social media intelligence
- Promote best-practice exchange, driving convergence and synergy across DRBUs to reduce duplication and accelerate learning.
- Identify synergy opportunities between organic content and paid or earned media boosting efforts. What are we looking for?
- Social Media CRM
- Salesforce Marketing Cloud
- Marketing Operations
- Microsoft Excel
- Adaptable and flexible
- Ability to perform under pressure
- Problem-solving skills
- Detail orientation
- Ability to establish strong client relationship Experience Required
- Proven experience in social media management, digital marketing and social content management.
- Demonstrated working experience in social media strategy, content calendar development and campaign execution.
- Past experiences from FMCG and e-commerce industries as well as restricted industries are preferred.
- Strong understanding of how social media platforms, algorithms and trends impact consumer behaviour and brand performance.
- Demonstrated experience in troubleshooting and optimising social account set up in line with platform policies
- Experience in managing international social media teams and building relationships with internal and external stakeholders.
- Hands-on experience working in cross-functional and multi-disciplinary team setups.
- Experience managing approval coordination across teams.
- Experience in social media management. Technical / Functional / Leadership Skills Required
- Good analytical skills to translate social media data and insights into actionable strategies.
- Excellent communicator in English, both verbal and written. Is well-versed with social media and performance storytelling.
- Savvy presentation skills.
- Strong project management and organization skills. Comfortable with planning, prioritizing, executing and optimizing. Single contributor role.
- High proficiency in Microsoft PowerPoint, Excel, and Word.
- Proficient and have hands-on experience with social media management tools such as Sprout Social, Hootsuite and Brandwatch, Talkwalker as well as native platform analytics.
- Stakeholder Influence & Collaboration
- Change Leadership & Agility
- Performance Management & Accountability
- Communication & Storytelling
- Innovation & Growth Mindset Education / Qualifications / Certifications Required
- University degree. Preferably, major in Digital Marketing and Marketing. Roles and Responsibilities:
- Global Social Governance & Execution
- Lead the translation of global social media strategy into content calendars and campaign execution plans for all scope markets.
- Work closely with the team handling day-to-day social content management and publishing process, ensuring timely and accurate delivery across all platforms.
- Orchestrate the global cascade of Global Social Media strategy, frameworks, and toolkits, ensuring clarity and consistent adoption across markets.
- Ensure all content and publishing practices strictly adhere to platform policies, brand guidelines, and regulatory requirements.
- Leverage and synthesize performance data and social listening to generate actionable insights in terms of social account and content performance.
- Coordinate with the IT department or specialized 3rd parties to ensure account accessibility and user onboarding/offboarding for new GBS team members and local agency partners. Stakeholder & Agency Management
- Act as the primary Social Media capability point of contact between the area social media team and Global strategy team
- Build strong working relationships with internal and external stakeholders and fostering collaboration across cross-functional teams.
- Represent the GBS Social Media Ops Hub in global meetings, providing updates on service standardization, exceptions and ensuring alignment with wider global initiatives that can then be cascaded to the social media ops hub
