Degital Marketing Manager

We are a fast-growing B2B software services firm delivering custom development, cloud migration, AI/ML integration, and digital transformation solutions to mid-market and enterprise clients globally. We’re hiring a hands-on, strategic Digital Marketing Manager to own demand generation, brand dominance, and revenue impact. Reporting directly to the CEO, you will lead a high-performing team and drive full-funnel marketing that fuels sales pipeline and positions us as a top-tier player in the software services ecosystem.

This is a player-coach leadership role requiring 7+ years of B2B digital marketing experience (3+ in management), deep expertise in the software/IT services space, and a proven ability to turn data into dollars.

Key Responsibilities

• Lead, mentor, and scale a cross-functional team: Content Writers, SEO Specialists, Graphic/Web Designers, Marketing Analysts.
  
• Set KPIs, conduct performance reviews, manage workloads, and foster a high-output, collaborative culture.
  
• Report weekly progress, pipeline impact, and strategic recommendations directly to the CEO.
  

• Design and execute campaigns via LinkedIn Ads, Google Ads, content syndication, webinars, and intent-based retargeting.
  
• Partner with sales to define ICPs and buyer personas (CTOs, VPs of Engineering, IT Directors).
  
Build lead scoring, nurture sequences (email + LinkedIn InMail), and MQL
• SQL handoff workflows targeting >25% SQL conversion.
  

• Create personalized content (case studies, ROI reports, custom demos) and track account engagement signals.
  
• Measure influence on pipeline velocity and deal size.
  

• Own content for CEO’s LinkedIn, Company LinkedIn, Website, and 3rd-party platforms (TechCrunch, Dev.to, Clutch, G2).
  
• Build brand awareness, high-authority backlinks, and thought leadership in software dev, cloud, AI, and digital transformation.
  
• Develop developer-focused assets: API guides, GitHub repos, integration tutorials.
  

• Monitor competitors (e.g., top Clutch-ranked software firms) across LinkedIn, SEO, paid ads, events.
  
• Adapt winning tactics or innovate superior campaigns to outperform in engagement, leads, and positioning.
  

• Build strategic alliances with SaaS tools, cloud providers (AWS, Azure, GCP), directories (Clutch, G2, GoodFirms), and tech communities.
  
• Secure co-marketing, integrations, affiliate programs, and joint webinars to amplify reach and credibility.
  

• Maintain 4.5+ star ratings on Clutch, G2, Google, Glassdoor, GoodFirms.
  
• Run post-project NPS surveys, case study incentives, and review generation workflows.
  
• Respond to feedback and mitigate risks proactively.
  

• Identify and execute conferences (SaaStr, AWS re:Invent), awards (Clutch Top 1000, Deloitte Fast 500), press releases, and speaking slots.
  
• Amplify pre/post-event with content, ads, and social promotion for maximum ROI.
  

• Create case studies, pitch decks, ROI calculators, battle cards, whitepapers.
  
• Train sales on messaging and content usage; maintain a centralized library.
  
• Conduct win/loss analysis to refine positioning.
  

• Oversee technical SEO audits (Core Web Vitals, schema, site speed, service page optimization).
  
Optimize conversion paths (form fills
• demo requests) with clear CTAs and A/B testing.
  

• Manage annual marketing budget; allocate across channels with forecasted ROI.
  
• Deliver quarterly pipeline/revenue attribution reports to CEO and leadership.
  
• Achieve >3x ROI on marketing spend within 12 months.
  

• Partner with engineering to launch new offerings (e.g., GenAI Consulting, Low-Code Solutions).
  
• Develop GTM playbooks: messaging, website updates, launch campaigns, PR.

Requirements

Performance Tracking & KPIs

You will own and report:

• Marketing-sourced pipeline ($X/month)
  
• MQL volume, SQL conversion (>25%), Cost per SQL
  
Website conversion rate (form
• demo)
  
• LinkedIn: follower growth (+25%), engagement rate (+30%)
  
• Backlinks (5+ high-DA/month), Clutch/G2 rankings
  
• Event ROI, partnership-sourced leads
  
• Closed-won revenue influenced by marketing
  

Required Qualifications

• Bachelor’s in Marketing, Business, or related (Master’s preferred).
  
• 7+ years in B2B digital marketing, 3+ years managing teams — must have software services/IT consulting experience.
  
• Expertise in LinkedIn Ads, SEO, Google Analytics, SEMrush/Ahrefs.
  
• Proven ability to generate $1M+ in marketing-influenced pipeline.
  
• Strong analytical, leadership, and cross-functional collaboration skills.
  

Success in First 12 Months

• 25+ MQLs/month with >10% SQL conversion
  
• 25%+ LinkedIn follower growth, 30%+ engagement uplift
  
• 2+ tech partnerships, 5+ high-DA backlinks
  
• 2+ major events/PR wins (e.g., speaking slot, award nomination)
  
• Reduced CPL by 25%, launched 1 new service line with full GTM
  
• Executive dashboards live with real-time revenue attribution
  

Why Join Us?

• Report directly to the CEO — your impact shapes company direction.
  
• Lead marketing for a high-growth software services firm with global clients.
  
• Full ownership of strategy, team, budget, and revenue outcomes.

Benefits

• Competitive salary and performance-based bonuses.

• 
  Health insurance and other employee benefits.

• 
  Opportunities for professional development and career advancement.

Schedule:

• 
  Day shift

• 
  Monday to Friday

Application Process:

• 
  Submit your resume, cover letter, and optionally a portfolio of academic projects or personal work to careers@e2logy.com