Position:
Data Analyst (SaaS, iGaming)
Engagement Type:
Independent Contractor; Full Time
Location:
Remote in AzerbaijanWe are looking for a skilled and analytical
Data Analyst
with
proven iGaming experience
to join our team. The ideal candidate has
3+ years of hands-on data analysis experience
and a strong understanding of player behavior, segmentation, and performance analytics within the iGaming industry.
Market Research & Competitor Analysis
- Conduct detailed market research to understand target audience segments.
- Analyze industry trends, player behaviors, and competitor strategies to support strategic decisions.
Data Collection & Statistical Analysis
- Gather demographic, behavioral, and psychographic data from multiple internal and external sources.
- Apply statistical techniques to interpret complex datasets and identify actionable insights.
Segmentation Strategy Development
- Develop and optimize customer segmentation models based on quantitative and qualitative research.
- Define audience segments that support personalized marketing, retention, and product strategies.
Customer Profile & Persona Creation
- Create detailed customer profiles and personas based on real user behavior.
- Ensure profiles accurately support marketing, product planning, and targeting efforts.
Targeted Campaign Support
- Collaborate with marketing teams to design and launch targeted campaigns.
- Tailor messaging and offers according to specific segment needs and behaviors.
Customer Journey Mapping
- Build end-to-end customer journey maps for key user segments.
- Identify touchpoints and opportunities to increase engagement, conversion, and retention.
Personalization Support
- Work with creative and CRM teams to develop personalized communications and content.
- Ensure content strategies align with audience insights and segmentation data.
Performance Monitoring & Reporting
- Track campaign performance and segment behavior using defined KPIs.
- Deliver regular reports highlighting trends, insights, and optimization opportunities.
Cross-Functional Collaboration
- Provide actionable insights to product, retention, sales, and customer service teams.
- Support business units in tailoring strategies for different customer segments.
Technology & Tools Usage
- Use analytics and visualization tools such as Google Analytics, Tableau, Power BI, CRM systems, and marketing automation platforms.
- Stay informed about new data tools and emerging technologies.
Continuous Improvement
- Continuously refine segmentation strategies based on new data and changing market dynamics.
- Benchmark internal practices against industry standards.
Regulatory Compliance
- Ensure compliance with GDPR and other relevant data privacy regulations.
- Maintain confidentiality and security of all research data
Requirements
- Minimum 3 years of experience in data analysis
- iGaming experience is a MUST
- Strong proficiency with analytics and visualization tools (Power BI, Tableau, GA, etc.)
- Solid understanding of segmentation, customer journeys, and lifecycle behavior
- Strong analytical and statistical skills
- Excellent communication and presentation abilities
Benefits
Fast-growing and innovative iGaming environmentRemote and flexible work setupOpportunity to shape data-driven strategy and growthSupportive and collaborative team culture
