Thinking IT Corp.

Position: Data Analyst (SaaS, iGaming) Engagement Type: Independent Contractor; Full Time Location: Remote in Azerbaijan We are looking for a skilled and analytical Data Analyst with proven iGaming experience to join our team. The ideal candidate has 3+ years of hands-on data analysis experience and a strong understanding of player behavior, segmentation, and performance analytics within the iGaming industry. Market Research & Competitor Analysis Conduct detailed market research to understand target audience segments. Analyze industry trends, player behaviors, and competitor strategies to support strategic decisions. Data Collection & Statistical Analysis Gather demographic, behavioral, and psychographic data from multiple internal and external sources. Apply statistical techniques to interpret complex datasets and identify actionable insights. Segmentation Strategy Development Develop and optimize customer segmentation models based on quantitative and qualitative research. Define audience segments that support personalized marketing, retention, and product strategies. Customer Profile & Persona Creation Create detailed customer profiles and personas based on real user behavior. Ensure profiles accurately support marketing, product planning, and targeting efforts. Targeted Campaign Support Collaborate with marketing teams to design and launch targeted campaigns. Tailor messaging and offers according to specific segment needs and behaviors. Customer Journey Mapping Build end-to-end customer journey maps for key user segments. Identify touchpoints and opportunities to increase engagement, conversion, and retention. Personalization Support Work with creative and CRM teams to develop personalized communications and content. Ensure content strategies align with audience insights and segmentation data. Performance Monitoring & Reporting Track campaign performance and segment behavior using defined KPIs. Deliver regular reports highlighting trends, insights, and optimization opportunities. Cross-Functional Collaboration Provide actionable insights to product, retention, sales, and customer service teams. Support business units in tailoring strategies for different customer segments. Technology & Tools Usage Use analytics and visualization tools such as Google Analytics, Tableau, Power BI, CRM systems, and marketing automation platforms. Stay informed about new data tools and emerging technologies. Continuous Improvement Continuously refine segmentation strategies based on new data and changing market dynamics. Benchmark internal practices against industry standards. Regulatory Compliance Ensure compliance with GDPR and other relevant data privacy regulations. Maintain confidentiality and security of all research data Requirements Minimum 3 years of experience in data analysis iGaming experience is a MUST Strong proficiency with analytics and visualization tools (Power BI, Tableau, GA, etc.) Solid understanding of segmentation, customer journeys, and lifecycle behavior Strong analytical and statistical skills Excellent communication and presentation abilities Benefits Fast-growing and innovative iGaming environment Remote and flexible work setup Opportunity to shape data-driven strategy and growth Supportive and collaborative team culture