Customer Retention Executive - Fashion E-com

ABOUT THE JAIPUR STUDIO

We're more than just a brand, we're a movement championing local craftsmanship and bringing unique, ethically made clothing directly to our customers’ doorsteps. 

Since 2018, we've been building a vibrant community of creators and conscious shoppers online and in our charming brick-and-mortar stores.

We started by providing our customers with an unparalleled experience of discovering and embracing the timeless beauty of Jaipuri fashion and MADE IN JAIPUR. Now, we're taking our mission global. We're no longer just about Jaipur fashion—we're sharing the timeless beauty of India's rich artistic heritage with the world.

SO, WHAT DO WE DO DIFFERENTLY?

We're a small but mighty crew of fashion-obsessed tech enthusiasts on a mission to make stylish products accessible to everyone.

Forget sky-high prices and exclusive trends, we believe great style should be within reach. We're constantly experimenting with fabrics and designs, adding fresh colors and patterns to our collection, so you can express your individuality without breaking the bank.

We're not afraid to take risks, learn from our mistakes, and keep pushing boundaries. Join us on this exciting journey as we redefine fashion, one bold move at a time!

WHAT ARE WE LOOKING FOR?

We’re looking for a data-driven, creative, and tech-savvy Retention & CRM Specialist to lead customer re-engagement, loyalty, and lifecycle campaigns across Email, SMS, and WhatsApp.

You’ll own the complete retention funnel — from segmentation, automation, and personalization to campaign analytics and ROI optimization — using tools like Contlo, KwikEngage, Bik.ai, GoKwik etc...

Your goal is to  increase repeat purchases, improve CLV (Customer Lifetime Value), and build a strong community that loves our brand — not just our discounts.

WEBSITE: www.thejaipurstudio.com

WHAT WILL YOU BE RESPONSIBLE FOR?

Retargeting & Lifecycle Campaigns:

• Design and execute multi-channel campaigns (WhatsApp, SMS, Email, RCS) for abandoned carts, browse abandonment, win-back, new user onboarding, COD confirmation, and post-purchase journeys.
• Build automated flows and drip journeys in tools like Contlo, Bik.ai, or KwikEngage.
• Strategize and test campaigns for different customer cohorts (new, repeat, inactive, VIP, etc.).*
• Run retargeting logic synced with Meta Ads, GoKwik, and Shopify customer segments.
• Develop and implement a comprehensive retention roadmap covering lifecycle marketing, reactivation, and loyalty.

Customer Segmentation & Personalization:

• Segment customers based on RFM (Recency, Frequency, Monetary) and buying behavior.
• Create personalized messages and product recommendations for different personas.
• Manage and update dynamic customer lists for ongoing campaigns.
• Create and manage customer segments using RFM analysis, behavioral data, and CLV cohorts.

Content & Communication:

• Collaborate with design and copy teams to create hooks, visuals, and offers for Email & WhatsApp journeys.
• Maintain the right brand tone — emotional, elegant, and community-driven, not spammy.
• Experiment with A/B testing for subject lines, CTAs, and message formats.

Analytics & Reporting:

• Track performance metrics like Open Rate, CTR, Conversion Rate, CLV, Unsubscribe Rate, CAC vs. LTV, ROAS for retention channels.
• Prepare weekly and monthly reports for leadership.
• Analyze customer drop-off points and improve automation workflows.

Tools & Integrations:

• Manage integrations between Shopify, GoKwik, Contlo/Bik.ai/KwikEngage, Meta Ads, and Google Analytics.
• Monitor UTM and attribution for retention campaigns.
• Ensure compliance with WhatsApp Business Policy and DLT (SMS) rules.

Community & Loyalty:

• Drive campaigns around UGC, referral programs, and loyalty points.
• Create engagement-based campaigns (Festivals, Birthdays, Anniversaries, “Thank You” notes, etc.).
• Support brand storytelling initiatives via Email/WhatsApp that increase emotional connection

WHO YOU ARE?

1. 2–5 years of experience in Retention / CRM / Lifecycle Marketing in D2C or Fashion e-commerce.
2. Strong knowledge of email marketing platforms, CRM tools, and customer segmentation strategies
3. Proven success in increasing repeat purchases and retention ROI.
4. Analytical mindset with the ability to interpret data and drive actionable insights
5. Expertise in automation platforms (Contlo, Bik.ai, KwikEngage, Klaviyo, GoKwik etc…).
6. A passion for marketing with a proven track record in delivering Customer Lifecycle Management (CLM) strategies, including segmentation, incentivization, engagement, and retention.
7. Strong analytical skills with proficiency in Google Sheets, Looker Studio, GA4, Shopify Analytics
8. Creative mindset to translate data into engaging communication.

WHY BE A PART OF THE JAIPUR STUDIO?

• Do you ever feel like you don't quite fit in a world that seems overly complicated?
• Are you tired of the games and drama of corporate life?
• Are you a passionate reader, always curious about how the world works and how we got to this point?
• Do you believe that life, at its core, is simple, but that people often get caught up in the wrong things?
• Love to experiment, but you are not allowed to spread your wings? 
• Opportunity to build the Retention Marketing function from scratch.
• Freedom to experiment with campaigns that blend data, creativity, and community.
• A culture that values ownership, innovation, and customer obsession.

If the answer to all the above questions is yes, you are in the right place.

The world is full of unnecessary complexities & we as humans do not understand the burden of unconscious consumption. 

At THE JAIPUR STUDIO, we hold the belief that embracing simplicity and prioritizing quality essentials is the key to a more meaningful and fulfilling life.

WHAT WE OFFER?

• A small team of empathetic problem-solvers
• The Right Compensation
• Growth path to become a leader 
• An opportunity to drive meaning with products 
• A culture of continuous learning and growing
• Freedom to experiment failed and learn