Customer Relationship Management Lead

About One Impression

CRM Lead

Role Overview

designing, executing, and optimizing user journeys and engagement campaigns

growth, product, and marketing

Key Responsibilities

User Journey Ownership

• Define, map, and optimize CRM-driven user journeys across demand (brands) and supply (creators).
• Build automated flows for onboarding, activation, retention, and reactivation.

Campaign Management & Execution

• Plan, execute, and analyze lifecycle campaigns across

  WhatsApp, email, SMS, push notifications, and in-app messages

  .
• Manage segmentation, personalization, and A/B testing to drive higher engagement and conversion.

Technology & Integrations

• Manage integrations with platforms like

  Meta, Facebook, WhatsApp Business API

  , and other third-party engagement tools.
• Collaborate with product and engineering teams to integrate CRM workflows into the app and dashboards.

Content & Communication

• Partner with content and design teams to create effective communication for lifecycle campaigns.
• Ensure messaging is consistent, personalized, and aligned with brand voice.

Analytics & Optimization

• Track KPIs such as open rates, CTRs, activation %, conversion %, and churn reduction.
• Build dashboards and reports to measure campaign effectiveness and identify opportunities for improvement.

Cross-Functional Collaboration

• Work closely with

  marketing, product, and operations teams

  to ensure CRM initiatives align with business goals.
• Support both

  demand-side growth (brands)

  and

  supply-side growth (creators)

  journeys.

Desired Skills & Experience

• Proven experience (5–8 years) in CRM, lifecycle marketing, or marketing automation, ideally in a

  SaaS, marketplace, or consumer-tech environment

  .
• Hands-on expertise with CRM and automation tools (e.g.,

  CleverTap, MoEngage, Braze, HubSpot, or equivalent

  ).
• Strong understanding of

  customer segmentation, funnel optimization, and personalization techniques

  .
• Familiarity with APIs and integrations for WhatsApp, Meta, and other messaging/broadcasting tools.
• Analytical mindset with ability to interpret campaign data and make actionable recommendations.
• Strong project management skills and ability to work cross-functionally.
• Excellent communication skills, both written and verbal.

What We Offer

• Opportunity to

  build CRM function 0–1

  and make a direct impact on growth.
• A high-energy, fast-paced environment at India’s #1 creator marketplace.
• Cross-functional exposure across product, marketing, and operations.
• Competitive salary and growth opportunities.