CRM Lead

About One Impression

CRM Lead

designing, executing, and optimizing user journeys and engagement campaigns

customer engagement, automation, integrations, and broadcasting

email, WhatsApp, SMS, push notifications, and in-app messaging

growth, product, and marketing

Key Responsibilities

• User Journey Ownership
• Define, map, and optimize CRM-driven user journeys across demand (brands) and supply (creators)
• Build automated flows for onboarding, activation, retention, and reactivation
• Campaign Management & Execution
• Plan, execute, and analyze lifecycle campaigns across WhatsApp, email, SMS, push notifications, and in-app messages
• Manage segmentation, personalization, and A/B testing to drive higher engagement and conversion
• Technology & Integrations
• Manage integrations with platforms like Meta, Facebook, WhatsApp Business API, and other third-party engagement tools
• Collaborate with product and engineering teams to integrate CRM workflows into the app and dashboards
• Content & Communication
• Partner with content and design teams to create effective communication for lifecycle campaigns
• Ensure messaging is consistent, personalized, and aligned with brand voice
• Analytics & Optimization
• Track KPIs such as open rates, CTRs, activation %, conversion %, and churn reduction
• Build dashboards and reports to measure campaign effectiveness and identify opportunities for improvement
• Cross-Functional Collaboration
• Work closely with marketing, product, and operations teams to ensure CRM initiatives align with business goals
• Support both demand-side growth (brands) and supply-side growth (creators) journeys
  

Desired Skills & Experience

• Proven experience (5–8 years) in CRM, lifecycle marketing, or marketing automation, ideally in a SaaS, marketplace, or consumer-tech environment
• Hands-on expertise with CRM and automation tools (e.g., CleverTap, MoEngage, Braze, HubSpot, or equivalent)
• Strong understanding of customer segmentation, funnel optimization, and personalization techniques
• Familiarity with APIs and integrations for WhatsApp, Meta, and other messaging/broadcasting tools
• Analytical mindset with ability to interpret campaign data and make actionable recommendations
• Strong project management skills and ability to work cross-functionally
• Excellent communication skills, both written and verbal
  

What We Offer

• Opportunity to build CRM function 0–1 and make a direct impact on growth
• A high-energy, fast-paced environment at India’s #1 creator marketplace
• Cross-functional exposure across product, marketing, and operations
• Competitive salary and growth opportunities.