Creator Manager

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Role Overview:

As a Talent Sales Manager, you will lead the celebrity and influencer sales vertical. You will be responsible for strategic onboarding, talent acquisition, long-term relationship building, and managing high-value campaigns. You will also mentor junior team members and contribute to business growth.

Key Responsibilities:

• Lead Talent Partnerships:

Drive the end-to-end process of identifying, evaluating, onboarding, and managing celebrities and influencers for integrated brand campaigns, ensuring perfect alignment between brand goals and talent image.

• Bring business for existing and new onboarded talents

• Develop Strategic Talent Roadmaps:

Build and execute short-term and long-term talent acquisition strategies aligned with marketing campaigns, product launches, seasonal initiatives, and business growth objectives.

• Talent Relationship Management:

Foster and nurture strong, trust-based relationships with top-tier influencers, celebrities, their managers, PR agents, and talent agencies to ensure continued collaboration and smooth execution of campaigns.

• Campaign Ideation & Pitching:

Collaborate with creative, brand, and strategy teams to conceptualise campaign ideas, identify the right talent fit, and prepare compelling pitches for brand clients. Present talent-led concepts in client meetings and proposal decks.

• Negotiations & Closures:

Lead all negotiations regarding talent fees, deliverables, usage rights, exclusivity, and timelines. Ensure favourable terms for the company while maintaining mutually beneficial relationships with talent.

• Oversee Execution & Delivery:

Manage the entire campaign lifecycle — from briefing talent, coordinating shoot schedules, overseeing content production/delivery, to final approvals — ensuring timely and high-quality execution.

• Performance Tracking & ROI:

Collaborate with analytics and account teams to track campaign performance using KPIs (engagement, reach, conversions, etc.) and generate post-campaign reports. Use insights to refine future talent strategies.

• Market Intelligence & Trend Spotting:

Stay ahead of influencer and celebrity trends, emerging platforms, new talent categories, and content formats to keep the talent pool fresh, diverse, and relevant.

• Internal Team Collaboration:

Work cross-functionally with the business development, client servicing, creative, legal, and finance teams to ensure seamless project planning, execution, and post-campaign processes.

• Talent Database Management:

Maintain and continuously update a comprehensive internal database of celebrities and influencers across genres, demographics, and engagement levels for quick referencing and pitching.

• Budget & Financial Oversight:

Plan and manage campaign budgets effectively while ensuring maximum ROI from talent collaborations. Coordinate with the finance team for timely invoicing, payouts, and reconciliations.

• Mentorship & Team Leadership:

Supervise and mentor junior executives and associates on the talent team. Provide guidance, training, and performance feedback to build a high-performing talent sales unit.

• Brand Representation:

Represent the company at external events, networking sessions, entertainment/industry forums, and talent meetings to grow the company’s reputation and relationship network.

• Crisis Management:

Address and resolve challenges related to last-minute cancellations, miscommunication, or underperformance by talent while ensuring client expectations are managed effectively.

• Contract & Compliance Oversight:

Work closely with the legal team to ensure all talent contracts meet regulatory and brand compliance requirements, including content rights, exclusivity clauses, and talent commitments.

Required Skills:

• Good understanding of the influencer industry, the top players, brands and educates themselves on the development of the Creator Economy
• Ability to work in a fast-paced environment, partnering with Talent and industry contacts who may be based in various time zones