Creative Director

Role Clarity: Creative Director

Position

Department

Reports to

Purpose of the Role

Malayalam and English

Key Responsibilities

1. Creative Direction & Vision

• Define and maintain the creative vision for the agency and its clients across platforms.
• Guide concept development for branding, marketing campaigns, and digital experiences.
• Set and uphold a high creative standard across visual design, storytelling, and tone of voice.
  

2. Oversight of Design & Copy (Malayalam & English)

• Oversee the creation and consistency of both 

  visual

   and 

  written

   content.
• Ensure copy and design are aligned, purposeful, and culturally relevant in both Malayalam and English.
• Review and approve all major deliverables, including bilingual branding, ads, packaging, web content, and campaigns.
• Provide direction and feedback to designers, writers, translators, and content strategists.
  

3. Client Collaboration

• Serve as the creative lead in client meetings, workshops, and presentations.
• Translate client briefs into actionable creative concepts and execution plans.
• Act as a trusted advisor to clients on brand expression, storytelling, and visual identity.
  

4. Team Leadership & Mentorship

• Lead a multidisciplinary team of graphic designers, copywriters, art directors, and content creators.
• Guide team development through feedback, coaching, and skills advancement.
• Maintain a collaborative, high-performance creative culture.
  

5. Project Oversight

• Ensure projects are completed on time, on brand, and to the highest creative standards.
• Coordinate with project managers to plan realistic creative timelines and task distribution.
• Manage creative workflows for internal and client projects, ensuring linguistic and visual quality.
  

6. Brand Stewardship

• Safeguard the brand integrity of Haris & Co and its clients.
• Evolve and enforce brand guidelines in both languages, ensuring consistency across touchpoints.
• Stay up to date with design and content trends, especially those relevant to bilingual and multicultural audiences.

Key Competencies

• Creative & Linguistic Sensitivity

  : Deep understanding of both design and copy dynamics in bilingual contexts (Malayalam & English).

• Leadership

  : Ability to inspire, lead, and manage a diverse team of creatives.

• Client Communication

  : Strong ability to explain creative concepts and decisions to non-design stakeholders.

• Quality Control

  : Keen eye for detail across languages and mediums.

• Cultural Fluency

  : Strong awareness of cultural nuance and relevance in visual and verbal messaging.

Success Metrics (KPIs)

✅ High-quality, consistent bilingual creative output

✅ Timely delivery of multilingual campaigns and content

✅ Client satisfaction and retention based on creative performance

✅ Growth and engagement of the internal creative team

✅ Visual and linguistic consistency across all deliverables

Qualifications

• 4+ years of experience in creative direction, design, branding, or advertising
• Proven experience overseeing both visual and copy teams
• Strong bilingual skills or experience managing Malayalam-English creative workflows
• Robust portfolio showcasing bilingual/multicultural campaigns
• Expertise in Adobe Creative Suite, Figma, and familiarity with copywriting tools and workflows
• Prior agency experience preferred

Rewards & Incentives

• Salary

  : Competitive salary aligned with industry standards and bilingual skill scope.

• Performance Bonuses

  : Based on creativity, quality, and successful delivery of multilingual campaigns.

• Learning Budget

  : Annual budget for bilingual content/design workshops, courses, and creative tools.

• Creative Recognition

  : Opportunities to lead award-winning bilingual campaigns and grow personal and team brand.

• Career Pathing

  : Progression toward Executive Creative Director or Brand Strategy Head based on impact.