Creative Director

About the role

We’re a report-specialist content & design company for Indian listed companies. You’ll be the creative owner who fuses brand and creativity to build award-worthy Integrated Annual Reports and Sustainability/BRSR Reports—from big idea and visual system to page design, infographics, and press-ready PDFs/web handoffs. You’ll work shoulder-to-shoulder with writers, ESG analysts, and PMO to convert KPIs and strategy into straightforward, on-brand storytelling.

What you’ll do

• Lead the concept: Craft the annual theme/storyboard, visual metaphor (e.g., value-creation model), and the design system (grid, typography, colour, iconography, chart styles).

• Translate brand → report: Turn existing brand guidelines into long-form design guardrails (section templates, data-viz specs, callout styles, photography/illustration direction).

• Own layout & art direction: Direct designers/illustrators; design hero pages, infographics, complex tables, and multi-column spreads in InDesign; maintain cross-document consistency.

• Data-viz accuracy: Partner with ESG/data teams to convert KPI packs into charts/scorecards; validate numbers, axes, units, and legends; prevent design-induced data errors.

• Digital & accessibility: Prepare interactive PDFs/microsite handoffs (component library in Figma); ensure WCAG-aligned text styles, alt-text guidance, contrast, and reading order.

• Print production: Liaise with printers for paper/finish choices (foil/UV/emboss), colour management, impositions, proofs, dielines; run preflight checks and resolve overprint/bleed issues.

• Schedule & quality: Plan R1→Rfinal cycles with PMO; maintain version control; uphold a zero-defect preflight standard; coach the team through crunch time.

• Client collaboration: Present concepts to CXO/CorpCom/IR teams; absorb feedback, protect the core idea, and iterate fast without losing coherence.

• Design ops: Build reusable libraries (Figma/ID snippets), icon sets, chart kits, and documentation so next year’s report is faster and tighter.

What success looks like (outcomes/KPIs)

• A single, recognisable visual idea that carries from cover to back-matter across 150–250 pages.

• First-time-right printer preflight; <2 iterative proof cycles for color.

• Zero data mismatches between sheets and charts; all accessibility checks passed.

• Reusable design system that trims next year’s production time by 20–30%.

• Strong client feedback (CSAT/NPS) and shortlist/wins in reporting/IR design awards.

Must-have experience

• 3–6 years in brand-led graphic design with long-form work (annual/integrated/sustainability reports, investor decks, magazines).

• Shipped at least 2 reports for listed companies in India (IR/BRSR preferred).

• Expertise in Adobe InDesign, Illustrator, Photoshop and Figma; confident with complex tables, master pages, paragraph/character styles, and anchored objects.

• Portfolio showing brand coherence + information design (infographics, KPI dashboards, value-creation models).

Nice-to-have (bonus)

• Motion/interaction basics (After Effects/Lottie), web handoff (design tokens, specs).

• Exposure to ESG/IR contexts (GRI/BRSR/IFRS S1/S2) and financial/MD&A content.

• Experience with prepress/color management (ICC profiles, CMYK/RGB workflows).

• Hindi/Indian language typography and bilingual layout familiarity.

Skills & traits that make you great here

• Systems thinker: you build grids, type scales, and chart rules that scale.

• Storyteller: you can turn strategy, risks, and KPIs into visual narratives.

• Accuracy-obsessed: you never let a chart lie; you love checklists.

• Presenter: calm with CXO reviews; you defend ideas with data and empathy.

• Builder: You create libraries/templates that upskill the whole studio.

Tools you’ll use

Adobe InDesign/Illustrator/Photoshop · Figma · Acrobat (preflight/accessibility order) · Google Workspace/SharePoint · (Nice: After Effects, Lottie)

Reporting line & collaboration

• Reports to: Project Manager

• Works with: Writers, ESG Analysts, PMO, QA, Printer, Web/Motion teams

Work mode & timing

• Hybrid: [3 days/week in office]; seasonal intensity Jan–Aug (earnings/reporting cycles). Flex around print and board-review crunches.

Compensation & growth

• Competitive salary + performance bonus. Path to Creative Director as you standardize our design system and mentor a pod of designers.

How to apply

Email Pankaj@adwinadvisory.com with subject “Brand & Creative Lead — IR/BRSR”. Include:

1. Portfolio (PDF or link) with at least one report you led (credit your role).

2. Three KPI infographics/scorecards you designed.

3. A one-pager: “My approach to a 180-page integrated report: theme → grid → charts → accessibility → print.”