Copywriter & Content Strategist

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About the Role

Copywriter & Content Strategist

Key Responsibilities

Copywriting

• Write clear, engaging, and persuasive copy for websites, blogs, social media, ads, email campaigns, landing pages, and other digital/print collateral.
• Develop copy that aligns with brand voice, tone, and messaging guidelines.
• Craft attention-grabbing headlines, CTAs, taglines, product descriptions, and campaign messaging.
• Edit, proofread, and refine content to ensure clarity, accuracy, and consistency.

Content Strategy

• Develop and execute comprehensive

  content strategies

  to meet business goals and drive brand visibility.
• Conduct audience research, competitor analysis, and keyword research to identify opportunities.
• Plan content calendars across channels (website, social, blogs, newsletters, campaigns).
• Collaborate with designers, marketers, and product teams to ensure cohesive storytelling.
• Monitor performance of content using analytics tools and optimize strategies for engagement, conversion, and SEO.
• Ensure alignment of content initiatives with brand, product positioning, and overall marketing strategy.

Key Skills & Competencies

• Exceptional Writing Skills:

  Strong command over grammar, style, and tone with adaptability across formats.

• Strategic Thinking:

  Ability to design and implement content strategies that align with brand and business goals.

• SEO Knowledge:

  Understanding of on-page/off-page SEO, keyword research, and content optimization.

• Creative Storytelling:

  Capability to turn complex ideas into simple, engaging narratives.

• Analytical Skills:

  Proficiency in tracking content performance and making data-driven improvements.

• Collaboration:

  Strong interpersonal skills to work effectively with cross-functional teams.

• Time Management:

  Ability to handle multiple projects and meet deadlines in a fast-paced environment.

Qualifications

• Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.
• 2-3 years of proven experience as a

  Copywriter, Content Strategist, or similar role

  .
• Strong portfolio showcasing content across multiple platforms (digital + print).
• Experience with content management systems (WordPress, HubSpot, etc.) and project management tools (Asana, Trello, etc.).
• Knowledge of digital marketing trends, consumer psychology, and content marketing best practices.

Nice to Have

• Experience in B2B/B2C content marketing.
• Familiarity with design tools (Canva, Adobe Suite) for basic creative needs.
• Understanding of paid ads copywriting (Google, Meta, LinkedIn).
• Knowledge of AI tools for content creation and optimization.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to shape and lead content direction for a growing brand.
• Collaborative work culture with creative freedom.
• Growth opportunities and continuous learning resources.

Call to Action

If you’re passionate about words, ideas, and strategies that move people to action, we’d love to hear from you!

Apply now by sending your resume and portfolio tocareer@theelevatedigi.comwith the subject line “Application – Copywriter & Content Strategist.”