Content Writing Specialist || 3-6 YoE || Pune || Fintech Lending Startup

About MetaMorph:

MetaMorph is a 360° HR Advisory firm incubated within Blume Ventures and dedicated to helping startups scale, evolve, and grow. We’ve helped more than 220 startups and multiple hires (and counting), providing them with the platform and opportunities they deserve.

About Our Client:

A pioneering fintech company dedicated to simplifying financial solutions for businesses through cutting-edge, data-driven technology. Leveraging open-finance networks like Account Aggregator, OCEN, and ONDC, it empowers financial institutions to extend their reach and optimize customer relationships.

Its sister company, an RBI-regulated NBFC Account Aggregator, plays a vital role in India's open-finance ecosystem, enabling secure and seamless data-sharing to foster financial inclusion. Together, they are committed to delivering innovative solutions that drive growth and transform the financial services landscape.

We are looking for a Content Marketing Specialist who can translate complex fintech ideas, product offerings, and technological advancements into engaging, easy-to-understand stories for business audiences. The role spans long-form thought leadership, website copy, email programs, social posts, and sales collateral—strengthening the brand, establishing thought leadership, and fueling demand generation.

Key Areas of Responsibilities:

● Shape the content strategy—define themes, formats, and channel mix that support marketing and revenue goals.

● Research industry and audience insights to surface relevant story angles and ensure factual accuracy.

● Create, edit, and proofread high-quality, SEO-optimized content including blogs, whitepapers, case studies, landing pages, social media copy, and video or webinar scripts.

● Collaborate closely with Product, Sales, and Design teams to gather inputs, maintain brand voice, and deliver cohesive campaigns.

● Manage the editorial calendar—track deadlines, coordinate reviews, and keep projects on schedule.

● Monitor performance metrics (traffic, engagement, lead generation) and refine content based on data-driven insights.

● Stay current on fintech, banking & finance, and broader technology trends, incorporating relevant developments into content to position the brand as a thought leader.

Requirements:

● 2–5 years of professional experience creating B2B technology or fintech content, with a portfolio that demonstrates range and impact.

● Excellent writing, editing and storytelling skills; comfortable adapting tone for executives, product teams and external audiences.

● Ability to understand and explain financial-technology and banking & finance concepts—such as open banking APIs, embedded finance or risk analytics—in plain language.

● Detail-oriented, organized and able to manage multiple projects in a fast-paced, collaborative environment.